TMCnet Feature
June 18, 2013

StarHub Targets Digital TV Distribution with CDN Implementation

By Tara Seals, TMCnet Contributor

Singapore-based communications provider StarHub is upgrading its pay-TV content delivery architecture to better support digital distribution and multiplatform access for its TV content.

The company is tapping Broadpeak, which provides content delivery networks (CDNs) and video-on-demand (VOD) servers. StarHub will leverage the BkM100 Mediator CDN manager and the BkS300 multiformat video streaming server to power its live video services and deliver live television content in a variety of adaptive streaming formats, including Apple HTTP Live Streaming (HLS) and Microsoft (News - Alert) Silverlight Smooth Streaming.

“Broadpeak solutions now enable us to support HLS adaptive bitrate streaming ensuring, for the first time, that we can deliver high-quality video in this popular format to our customers,” said Lin Shu Fen, head of home solutions at StarHub. “Broadpeak CDN management and streaming server solutions dramatically improve the quality of our live television services in addition to providing us with the flexibility to support additional applications like VOD, without having to make costly changes to our global architecture.”

Designed to handle the growing demand for multiplatform content delivery, Broadpeak's BkS300 servers streamline the delivery of video over managed or open Internet networks to a wide range of devices. StarHub will gain a unified solution for video streaming in popular formats for both live and on-demand applications, so StarHub can add VOD functionality when needed.

Broadpeak’s BkM100 CDN Manager streamlines content delivery based on the type of service and customer location. By continuously monitoring the popularity of content based on usage patterns, it automatically pushes popular content to the edge of the servers, while long-tail content remains on the larger central library, lowering StarHub’s storage use and operating expenses. Relying on an open and scalable solution, StarHub can support additional streaming applications such as IPTV (News - Alert) and cable TV in the future.

“Content providers around the world are struggling to cost-effectively deliver a high-quality television experience on numerous devices,” said Jacques Le Mancq, CEO at Broadpeak. “Leveraging adaptive bitrate technologies, Broadpeak’s content delivery network solutions and video streaming servers ensure optimal viewing quality for end users while minimizing CAPEX and OPEX (News - Alert) for content providers. As StarHub expands its video service offering to include on-demand, Broadpeak solutions will easily scale without sacrificing video quality.”

Edited by Ashley Caputo
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