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February 13, 2013

Live Video Streams of Mardi Gras Parade Courtesy of ViewCast, Swagit

By Michael Guta, TMCnet Contributing Writer

Mardi Gras in Louisiana is one destination most people want to experience before they kick the bucket. For some, it’s a realty that they’ve experienced and more likely than not will want to repeat. And for those not fortunate enough not to have been there for Mardis Gras, technology came to the rescue once again.

The parade in Jefferson Parish, Louisiana hosted an estimated one million spectators on Fat Tuesday along the parade route. The event was captured live by the Jefferson Parish public information office and it was streamed live online so anyone around the world could see what was taking place.

It was made possible with the technology from ViewCast (News - Alert) and Swagit, two companies that specialize in delivering live-feeds of events across the country.

The technology used by the parish information office workers is designed to make the task of recording live events as simple as possible, while being part of the action.

Unlike traditional broadcasting, the EASE module uses 4G technology, allowing the operator to move freely and stream the content. This allowed the operators to move along the parade route and deliver content that was up close and personal.

Swagit used several technologies from ViewCast to deliver the feed on Tuesday, including the Niagara product line and Osprey capture cards in the EASE module. Using the 4G network to transmit content gives organizations many options when it comes to delivering live content.

The technology was used for the 2013 Grammy’s live red carpet two days prior to streaming the Mardi Gras parade.

The ViewCast model has proven to be a reliable application for organizations of all sizes to have professional quality broadcast delivery at any event. It is no longer necessary to have satellite feed equipment to create live content, as it was in the past.

The expense related to this equipment oftentimes puts many small organizations at a great disadvantage, and limits their ability to deliver live and timely content to their viewers.

“Not only do ViewCast products have the features and reliability we need for live video streaming and the flexibility that fits with our service, but they also help open doors to totally new viewing opportunities. Entertainment fans no longer need to rely on watching TV to see live coverage of big events like Mardi Gras. They can view those events online when on the go from wherever they are located,” said David Owusu, vice president of Swagit.

Swagit was able to use the technology created by ViewCast and delivered professional-grade video content of the parade.

“By teaming up with Swagit, ViewCast is helping change the way people enjoy online entertainment. By incorporating ViewCast hardware and software into its EASE solution, Swagit can shoot and stream live video to the web and mobile devices, giving viewers more dynamic and powerful viewing experiences,” said John Hammock, president and CEO at ViewCast.

Edited by Braden Becker
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