The pioneer of social relationship management, Nimble (News - Alert), now integrates with makers of the popular social media management system, HootSuite.

Social media best practices, such as identifying, connecting and nurturing prospects, can now be connected by users to Social CRM capabilities and businesses can finally "close the loop" on social selling and customer engagement. The Nimble app for HootSuite gives users the ability to transform limited social profiles into complete contact records with conversation history and context.

 To turn prospects into customers, and measure the effectiveness of social activities, it provides sales teams and business professionals with the contact management, sales and social business capabilities they need. In the HootSuite dashboard, through the Nimble app for HootSuite, users can view contact information, such as additional social profiles, phone numbers, e-mail, bio, location and date of last contact.

To manage deeper contact details, users can jump directly from HootSuite to the Nimble contact record with a simple mouse click. Deeper contact details include viewing a complete conversation history, scheduling follow up tasks and events, logging notes, and forecasting sales. To HootSuite and Nimble users, the Nimble app for HootSuite is now available for free.

"Social media is moving beyond early adoption by marketing and community managers to the rest of a company's customer facing business professionals. Sales, Service and Support teams will benefit by utilizing social media to enable customer engagement and social selling," says Ryan Holmes, CEO of HootSuite.

He added that the Nimble app will not only allow business teams to follow up with social media leads, but also nurture relationships in real time, and close deals easier than ever before.

Jon Ferrara (News - Alert), CEO for Nimble, concluded that Nimble believes in effective team management as it encourages relationships which in turn drive more sales. Its new app integration with HootSuite aims to spread social media use beyond community managers and marketers to the rest of the company.

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