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November 21, 2012

American Airlines Unveils New App for iPad Users

By Brittany Walters-Bearden, TMCnet Contributor

American Airlines has added a new app to its mobile family, which already includes apps for Apple, Android (News - Alert), Windows Phone and Nook Color. This new app is designed specifically for iPad users.

Some of the features are those that travelers might expect, like flight information at a glance, seat changes, boarding passes, flight details and parking alerts, as well as a “more dynamic” AAdvantage section for tracking miles, points and status. 

There is also in interactive globe featuring all of the destinations that American Airlines serves, and “Know It All” a trivia game that allows fliers to compete against other on their flight or on other flights or on the ground. 

The iPad app features a new look and supports screen rotation.

Richard Elieson, managing director of digital marketing for American Airlines, sees the app as something that will benefit users beyond just the day of their flight; “With added features such as interactive route maps and the Know It All trivia game, our apps go beyond simply serving as a day-of-travel tool.” 

He calls the new app “the perfect example” of “how we’ve made the travel experience more convenient and enjoyable before, during, and even after your flight.”

This new app isn’t the only thing that the digital marketing department has up its sleeve. American Airlines is in the process of launching updates for its iPhone (News - Alert) and iPod touch applications. Some of the features in the pending update will include easy access to mobile boarding passes and an enhanced AAdvantage section, which will help users to locate nearby retailers and restaurants where they can earn American Airlines miles.

Although nothing can really make an arduous flight to a faraway destination like Asia fun, the new iPad app may be able to help alleviate some of the stress associated with travelling.

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