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November 16, 2012

Apple Puts iBookstore on Flipboard App

By Oliver VanDervoort, Contributing Writer

Since the application’s original release, Flipboard (News - Alert) has been a bit of a trendsetter. The look and feel of the social news application has drawn many users and it has been one of the most used apps on iOS. It comes as no surprise t that Apple (News - Alert) is trying to leverage the popularity of the app by integrating its own iBookstore on Flipboard.

This partnership will allow people to browse and buy books in the iBookstore through the application, with Flipboard apparently taking about five percent of every sale. This move seems to indicate that Apple understands that it has a problem getting the right iBookstore books in front of the people who actually buy them. Make no mistake that Apple making this move is a bit odd, when you consider that Flipboard itself is an iOS app. That means that Apple is basically advertising one of its own products, on one of its own devices. 

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Apple is hoping that what Flipboard does best (putting new and interesting things in front of its users in an appealing way) will drum up business for the iBookstore. The application will allow you to browse through the 25 most popular books in virtually every conceivable book category. Apple still wants you to rely more on the iBookstore than Flipboard when actually reading a book. Once you purchase a book, you won’t be able to read your purchase through Flipboard, only on the iBookstore app. 

This is hardly the first time that an outside company has used Flipboard to try and reach more readers. Earlier this year, the New York Times made it possible to read their online content through Flipboard as long as you were already an online subscriber.

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Edited by Brooke Neuman
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