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November 09, 2012

Yahoo! Redesigns Homepage with Touchscreen-Inspired Tile Look

By Colleen Lynch, TMCnet Contributor

Redesign fever has hit the Internet, and its latest victim is none other than Yahoo! Inc. The company has been testing out redesigns on its users each week, and its latest incarnation may seem familiar.

The new look that’s in for websites this year is apparently a photographic tiled home screen, and Yahoo! has picked up on the trend – at least for this week. The new Yahoo! homepage resembles Microsoft’s (News - Alert) Windows 8 tiled touchscreen layout, but in all honesty it is pretty difficult to determine which company originated the design.

The same look is sported currently by Pinterest, Flipboard and Instagram’s new profile pages, to name only a few.

Yahoo!’s (News - Alert) new design is the latest in a series of changes the website has made recently, including infinite scrolling, side-swiping arrows for horizontal movement, a simplified logo, and giving search more prominence on the site.

Yahoo!’s new CEO Marissa Mayer orchestrated the redesign under the codename “Project Homerun,” and it is set to be launched officially sometime within the next two months.

The reason behind the delay for the widespread release is that some features are still being worked on, including fewer text links, added personalizing and socializing aspects, and simplified icons for some of Yahoo!’s standard offerings.

Additionally, Yahoo! will reportedly be ridding its site of the blatant advertising module located at the top of the screen.

Advertising will not go away completely of course, but sources say that the format for advertising on the site will switch from having several 300 x 250-sized ad units to having only a single 300 x 600-sized unit.

This idea is not entirely new, and can be seen on competing sites such as

Yahoo! also has a new COO taken from Google (News - Alert), Henrique De Castro, who will now have a fresh set of challenges when the advertising switch is completed: De Castro was reportedly brought on to helm sales efforts and smooth over relations with marketers.

The new Yahoo! may not be released yet, but it is clear the redesign is hoping for a more mobile-minded layout which will cater to the smartphone set.

Mayer recently stated during an earnings call that Yahoo! would veer toward a “mobile first” sensibility, adding “Yahoo will have to be a predominantly mobile company.” 

With a name like “Project Homerun,” Mayer doesn’t seem too worried about the popularity of the new design, but you’ll have to wait until testing is done to decide for yourself.

Edited by Braden Becker
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