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November 09, 2012

Staggering Number of Election Photos on Instagram

By Brittany Walters-Bearden, TMCnet Contributor

Users of the social media site, Instagram, posted more than 250,000 photos on Election Day to show their support for their candidate, while also showing that they did their civic duty by voting on November 6th.

United States users of Instagram posted more than 100,000 photos tagged with #iVoted and 150,000 that were tagged as #election2012. Although there were photos posted throughout the day, a flood of photos came in after it was projected the President Barack Obama was going to be re-elected for his second term. When the election was officially called, Instagram received more than two times the normal amounts of photos per second as they normally receive.

Instagram has posted about the election phenomenon, saying, "The intimacy and immediacy of the Instagram experience has fostered new and meaningful connections across the globe, whether it's looking through the lens of a family member across town, or a favorite candidate barnstorming across the nation."

While Instagram saw an amazing influx of photos on election night, another hashtag social media giant, Twitter (News - Alert), experienced record setting numbers as well. At 11:19 Eastern Standard Time, Twitter reported that they were receiving tweets at a rate of 327,452 tweets per minute. This year’s election was the most tweeted political event in Twitter’s seven year existence with 31 million tweets being sent prior to the announcement of President Obama’s victory.

President Obama joined in and tweeted “Four More Years”, along with a photo of himself hugging his wife, First Lady Michelle Obama. Unknowingly, the President set various social media and Guinness World records with his tweet. The President’s tweet was re-tweeted 680,000 times in a 24 hour period, which was the Twitter record for the most re-tweets in Twitter history. The Guinness World Record for the most widespread social networking message now belongs to the President. On the social site Facebook (News - Alert), the same post and photo broke the record for the most “Likes” on a Facebook post, by doubling the record of 1,662,336 likes in a 24 hour period with over 3.3 billion “Likes”.

Edited by Brooke Neuman
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