TMCnet Feature
October 03, 2012

GENBAND Promotes Enterprise Business at ITEXPO Austin

By Paula Bernier, Executive Editor, TMC

GENBAND (News - Alert) is known as a leading voice infrastructure supplier for carriers. But the company also has an enterprise business, which it’s promoting this week at ITEXPO (News - Alert) Austin in Austin, Texas.

TMCnet yesterday spoke with Andy Asava, GENBAND’s senior vice president of enterprise sales, about the enterprise side of the company’s business. Asava says GENBAND’s enterprise business has taken its portfolio of carrier-grade, multi-tenant cloud solutions that GENBAND already sells to carriers and packaged it for the enterprise market. That solution delivers unified communications including VoIP, video and contextual collaboration, he says, with five nines or six nines reliability.

GENBAND, which began talking about its new enterprise business in March, works with value-added resellers, systems integrators and service provider partners to bring its solutions to enterprise customers. Among its channel partners is communications system integrator Black Box (News - Alert) Network Services, with whom GENBAND is sharing a booth this week at ITEXPO Austin. Black Box is a platinum member of the GENBAND Partner Advantage Program.

Financial services, government, healthcare and higher education are the four verticals the GENBAND’s enterprise business and its channel partners are targeting. One way GENBAND is positioning its solutions both for enterprise and for carriers is as a means to create bridges between legacy gear and the latest in networking technology and functionality.

The Wall Street Journal late last month named GENBAND, which is best known for providing VoIP solutions to telecom providers like Comcast (News - Alert) and Sprint-Nextel, the No. 1 venture-backed company in the U.S.

“The company, which now has more than $500 million in investor funding, began in 1999 as a four-person start-up,” notes the WSJ piece. “Originally called General Bandwidth, its name was shortened to Genband by CEO Charlie Vogt (News - Alert) after he joined the business in 2004 as part of a rebranding initiative.”

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO Austin 2012, happening now in Austin, TX.  Stay in touch with everything happening at ITEXPO. Follow us on Twitter.

Edited by Brooke Neuman
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