Apple’s new CEO sent out an apology to iPhone 5 owners for the company’s new mapping application, which has been causing headaches for consumers and executives alike. The map app was supposed to replace Google (News - Alert) Maps on the new line of smartphones, but was found to be rather unreliable by users since the phone’s release. Apple is hoping that an apology now will keep users from jumping ship and going over to Samsung (News - Alert) or Blackberry, both of which are releasing new models in the coming months.

Users have been complaining about the technically unstable application since the new line of iPhones and iPads hit the market last week. Tens of millions of customers grew frustrated, having just shelled out quite a bit for new technology. 


Image via www.apple.com

Social media platforms have been blowing up with the cries of outraged customers, who expect better quality from their gadget purveyor of choice. It seems astounding to many consumers that such a widely-respected and relied upon company as Apple (News - Alert) did not have the foresight to test its new app more thoroughly, but execs promise to release an update soon that will take care of any problems. 

Until that time, the company is actually suggesting that users adopt rival applications rather than wander around without directions—a bold move, but, ultimately, the wisest. Apple is relying on the quality of its services to trump the competition on the second pass, once they have fixed the glitches that are terrorizing the new line of smartphones.

The company does, indeed, have a history of mopping up its messes without delay, so it’s very likely that Apple customers will be appeased soon with a better model of the map application. It’s worth remembering that Google Maps was far-from-perfect when it was first released, but that user input helped it shape up. Hopefully, this will happen for Apple as well. 

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