Just like low-cost air travel several decades ago, video chat and mobility are changing the way business is done in a big way. Instead of a one-dimensional phone call or the hassle of a flight, workers now can virtually meet with colleagues and coworkers anywhere, any time through video chat on their mobile device, tablet or laptop.

This ubiquitous virtual presence alters core business processes, according to Cisco (News - Alert) Systems senior network consultant Akhil Behl, and smart companies need to rewrite the rules to account for the changed landscape.

Forward-thinking companies are “recognizing the need for transformation and adoption of their business processes,” Behl said in a TMCnet interview. He said it is one of the most important business trends this year.

At ITEXPO (News - Alert) West 2012, being held October 2-5, Behl will talk about this fundamental shift, in his session, “Enterprise Mobility: Revolutionizing the Mobile Workforce.” The session is built around the concept of on-the-go computing, mobility in enterprise, work from anywhere-anytime, and most importantly, user choice of experience and platform for consuming IT resources, he said.

“In this session I’m primarily going to focus on how Cisco is harnessing the power of enterprise mobility with Jabber and transforming what and how we do things today,” Behl said. “It’s the next big thing which businesses can leverage to drastically reduce their TCO and improve upon ROI. Also, expect to hear some interesting and revealing facts pertinent to enterprise mobility.”

Cisco Jabber is a one-stop shop for creating a collaborative, modern work environment that can reliably deliver on voice, video, IM, and presence capabilities, according to Behl. Jabber offers business-class IP voice and video telephony, individual and group chat and presence within and outside an organization without latency, direct integration from within Microsoft (News - Alert) Office, access from any device, and a software development kit that lets businesses extend Jabber’s core functionality.

Video plays a large role in Jabber and the changing business landscape.

“Transformation is that one word which comes immediately in light of video pertinent to business communications,” Behl noted. It transforms “the user experience, consumer experience, and workplace experience. In essence, what was communicated with a voice with no face is now changed by video, where users can express their emotions, be (more) interactive, and conduct a vis-à-vis video chat anytime, anywhere.”

Mobility combined with video is transforming the business paradigm, and “Cisco Jabber is an excellent example of a technology helping organizations connect better on the go with its employees, stakeholders, and consumers.”

Video technology also is changing other areas of our lives such as politics and entertainment, he added.

“In today’s world, where life moves at lightning speed and seldom anyone has time to wait and watch a road show,” he said, “video is going to prove pervasive, on TV and on the Internet while online promotional campaigns will be second to none, when people can stream or download content on their handset, tablet, PC, or TV.”

To find out more about Akhil Behl, Senior Network Consultant and Cisco, visit the company at ITEXPO West 2012. To be held Oct. 2-5 at the Austin Convention Center in Austin, TX, ITEXPO is the world’s premier IP communications event. Behl will be a keynote speaker at the event. For more information on ITEXPO West 2012 click here.