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August 16, 2012

Survey by CouponCodes4u.com Suggests Consumers are Disappointed by Apple's Decision to Exclude YouTube App

By Brittany Walters-Bearden, TMCnet Contributor

With a month to go until the release of iPhone 5, consumers have been weighing in on the changes being made at Apple (News - Alert). Coupon code website, CouponCodes4u.com, conducted a survey to find out how consumers felt about Apple’s changes – specifically the exclusion of the pre-installed YouTube (News - Alert) app.



“As the competition between Apple and Google heats up, consumers are more likely to see more and more apps fall by the wayside as these two tech companies try to out-do each other,” said Mark Pearson, chairman of CouponCodes4u.com. “The exclusion of the pre-installed YouTube app on the upcoming iPhone 5 is not one that consumers are happy about. Of the 2,135 Americans surveyed, 55 percent reported that this exclusion was ‘disappointing.’”

Forty-one percent of respondents expressed their disappointment in what the Google / Apple battle has meant for consumers, citing a “negative” impact on their iPhone (News - Alert) experience from Apple’s decision to exclude Google products like YouTube and Google Maps.

The YouTube app is a favorite among iPhone users, with CouponCodes4u.com’s survey reflecting 63 percent of iPhone owners using the app. Forty-one percent of those surveyed said they used the app more than four times each week, 27 percent of those surveyed use it twice a week, and 21 percent use it once a week. 

Excluding this app from the iPhone seems like a petty choice, considering how much the public enjoys and utilizes the app for watching comedy videos, music videos and film and television clips. The ongoing battle between tech giants seems to create more disappointment among consumers than benefit them by catalyzing innovation, which would be a more productive way to outshine competitors than eliminating beloved apps.

Pearson’s insight into the situation reflected the sentiments of certain iPhone users: “Usually, consumers are pretty understanding when it comes to big changes, but if it is something that they love using or serves a daily purpose in their lives, then perhaps it is not wise to change or get rid of it. If it isn’t broken, don’t fix it!”


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Edited by Braden Becker
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