BeQuick Software this week at CTIA (News - Alert) unveiled a cloud-based billing and fulfillment solution called Fusion that’s targeted at mobile virtual operators, resellers and agents that want to focus on selling their services rather than buying and maintaining a lot of back office systems.

COO Steve McIntosh, who with his brother-in-law founded BeQuick, tells TMCnet that Fusion addresses customer lifecycle from cradle to grave. That includes agent care, analytics, billing, CRM, e-commerce, fulfillment, order capture, and payment. And Fusion provides a single view of the subscriber.

Jennifer Shin, BeQuick Software’s director of business development, emphasizes that not only does Fusion address the entire customer lifecycle, it also gives companies greater insight into their operations, and access to that data allows MVNOs to make critical business decisions.

Rockville, Md.-based MVNO Cintex Wireless is among the first users of Fusion. Brandt Mensh, CEO of Cintex Wireless, says his company previously used a system that offered only a subset of the functionality offered by BeQuick, but it wanted a system that addressed the entire customer lifecycle and could be leveraged by its agent partners as well.

Cintex Wireless dropped its previous supplier and embraced the BeQuick solution. However, Shin notes, another option is for clients to introduce APIs so they can adopt BeQuick while keeping any back office systems they elect to keep in place.

The target market opportunity for Fusion is significant since there are hundreds of MVNOs and related agents and resellers, McIntosh says. Fusion is available for a per subscriber, per month fee; pricing is tiered and fees drop with volume.

“Building on a decade of success, we created Fusion to deliver the best combination of technology, self-sufficiency, and end-to-end business capability to enable wireless providers to beat competitors to market and win customers,” says McIntosh. “We’ve designed Fusion for adaptability so that it fuels our customers’ speed to market. We refuse to be the hurdle that product developers dread as they race to seize new opportunities.”