The world’s largest restaurant chain is breaking into the digital content market by launching an in-store TV and radio station. Subway will be playing hand-selected and independently created content in all of its more than 36,000 restaurants in over 99 countries worldwide.

The appetite-building content will play on NEXCOM’s fanless NDiS 161 media player and Real Digital Media’s NEOCAST digital signage platform. The two combine to make a powerful communication medium for Subway franchisees to better inform customers of menu options and entice additional sales. 

The contract between Subway, NEXCOM and Real Digital Media represents one of the largest in the industry. Immediately the two hardware manufacturers are moving to execute over 1,000 installations in the United States alone as they strategize expansion into international locations.

Subway had the unique requirement of needing to support both national messaging efforts and empower local markets and franchisees to select the content that best fit the needs of their specific restaurants with marketing messages changing throughout the day to accommodate breakfast, lunch and dinner menus in a unique way.

Long operating hours, a wide variety of temperature conditions and changing content across regions and throughout the day makes this one of the most complex such in-store installation ever attempted.

NEXCOM, founded in 1992, develops products that incorporate the latest technology to meet critical resolution requirements. It offers a wide range of solutions from cost-effective to high-performance, feature rich digital signage solutions.

Subway chose the company’s flagship media player that boasts superior temperature control, longevity and durability due to its fanless design. The hardware accelerated decoder generates full HD video playback with faster response time and lower power consumption than any other similar device on the market.