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March 15, 2012

Mobile Devices Allow Basketball Fans to Watch March Madness at Work

By Amanda Ciccatelli, TMCnet Web Editor

Business video platform provider Qumu commissioned Harris Interactive (News - Alert) to poll 2,510 Americans about the best ways to sneak a peek at its mobile devices. The survey found that a majority of online Americans (64 percent) are watching online videos at work.



Additional findings show that men are more likely than women to say they have ever watched any kind of online video while at work (53 percent vs. 34 percent). Seventeen percent of all online Americans have watched online company videos at their work, but that’s not all they admit to watching.  The most popular choice of online video was news clips (25 percent), followed by viral videos (15 percent), videos posted on social networking sites (12 percent), sports events/sports clips (11 percent), television shows (9 percent), and full length feature films (4 percent).

Considering we have entered March Madness, what does this mean for basketball fans at work this month?

This year, the NCAA is offering fans the opportunity to watch all 67 games online. According to an MSN survey, 86 percent of people who plan to watch the games say they will devote at least some time during their workday to activities such as checking stats and scores online.

Having mobile devices have made online Americans think that people take risks with what they do on their mobile device.  Almost three out of four online Americans (74 percent) believe that people will do things they would not normally do on their work computer with a mobile device.  A majority of online Americans (63 percent) believe that during work meetings, people “sneak-a-peek” at their mobile device. On the other hand, 37 percent of online Americans didn’t think “sneaking-a-peek” was necessary, and thought people would look at their mobile devices in plain view.

Business leaders may be concerned about the impact of online video on the company’s productivity, but video cannot be shut out. 

To help companies adapt to the challenges posed by video and mobile use, Qumu unveiled a technology that enables video content to be centrally managed while enabling video to be embedded in virtually any business application, portal or mobile app. The Qumu Video Platform released today includes both the Video Control Center 6.0 and its sister product VideoNet 2.0.  The Qumu Video Platform enables the enterprise to manage, organize and distribute live video to each desktop and every mobile viewer.

“Qumu knows the future of business depends on video being consumed anytime, anywhere,” said Ray Hood, CEO of Qumu.  “While the results of our survey may seem amusing, they show that American’s really don’t believe employees are very aware of the impact that watching online videos on mobile devices can have while on a company’s network.  Regardless of how employees choose to access the network, Qumu is devoted to providing ‘video that delivers.”




Edited by Jamie Epstein
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