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July 14, 2011

Justin Timberlake Invests in Quirky Start-up

By Juliana Kenny, TMCnet Web Editor

As the influence of celebrities and the American obsession with all who are famous escalate to permeate our communication channels now including social networks, certain stars are developing heavy hands in the funding and management of said networks.

The latest celeb to join the ranks is none other than the man who brought sexy back, Justin Timberlake. In a slightly odd move recently, he reportedly is now a shareholder and advisor to MySpace (News - Alert). (Clearly, no one told him that MySpace is a joke amongst social media gurus.)

More importantly, he has invested in a “stealth” start-up known as Dekko. The company describes itself as “building a platform combining technology from several domains including the military, computer vision, research labs, gaming and mobile services to change the way you look at the world.”

In a somewhat new age, fourth dimensional introductory paragraph on its website, Dekko declares that it intends to pull back “the curtain that separates the online world from the real world. No longer will we need to rely on text, icons, lists or maps to experience what is right in front of us. We will see and interact with characters from parallel universes walking amongst us.”



So maybe J.T. is into the whole 2012 conspiracy, the one that suggests on December 21, 2012, the world as we know it will experience a shift in energies and physical semblance, and we will enter a new frame of time and perspective. Perhaps that’s what inspired him to back Dekko, a company that appears to be developing some alter-ego/time shift/parallel-universe-accessible… technology?

Stay tuned to see what other quirky moves Timberlake makes, and if he perhaps cries his own river.

Juliana Kenny graduated from the University of Connecticut with a double degree in English and French. After managing a small company for two years, she joined TMC (News - Alert) as a Web Editor for TMCnet. Juliana currently focuses on the call center and CRM industries, but she also writes about cloud telephony and network gear including softswitches.

Edited by Jamie Epstein

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