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Adobe Adds Powerful New Sensei GenAI Services Across Experience Cloud To Accelerate Profitable Growth for EnterprisesToday, Adobe (Nasdaq:ADBE) kicked off Adobe Summit EMEA 2023 - the industry's leading Digital Experience Conference - by announcing powerful generative AI innovations in Adobe Experience Cloud, the world's leading customer experience management solution. Powered by Adobe Sensei GenAI, the new offerings will be natively integrated across Customer Journey Analytics, Experience Manager, Journey Optimizer and Marketo Engage for enterprise businesses to accelerate productivity and personalize customer experiences. "The imperative for brands around the world today is achieving profitable growth, and the combination of driving internal efficiencies and delivering a great customer experience is critical to success," said Anil Chakravarthy, president, Digital Experience Business at Adobe. "Generative AI is the great unlock in this equation, and with our latest Sensei GenAI innovations we are delivering organizations a true co-pilot to accelerate and enhance their efforts." Sensei GenAI services leverage multiple large language models (LLMs), including Microsoft Azure OpenAI Service and FLAN-T5, for brands to generate and modify text-based experiences. These services are anchored in Adobe Experience Platform (AEP), which brings an organization's data and content together under a common language model. This rich data set allows brands to train generative AI models on proprietary customer insights, customizing the output for brand-specific use cases. The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobe's enterprise applications:
Adobe Firefly for Enterprise Adobe also announced today Firefly for Enterprise, a new offering designed to help enterprises streamline and accelerate their content supply chain while optimizing costs. The new company-wide offering enables every employee across an organization, at any creative skill level, to use Firefly as a standalone service, as well as with Express and Creative Cloud applications to generate, edit and share standout, on brand content quickly and easily. As part of this new offering, Adobe plans to enable businesses to be able to custom train Firefly with their own branded assets, embedding the power of Firefly into their own ecosystem and generating content in the brand's unique style and brand language. Firefly is designed to be safe for commercial use and enterprises also have the opportunity to obtain an IP indemnity from Adobe for content generated by certain Firefly-powered workflows allowing them to deploy it across their organization with confidence. Tune In: Adobe Summit EMEA To watch the Adobe Summit EMEA keynotes online, as well as explore the event's sessions, network with peers or speak live with an Adobe expert, visit the Summit EMEA web experience. About Adobe and Artificial Intelligence Adobe is making the world more creative, productive and personalized with AI as a co-pilot that amplifies human ingenuity. For decades, Adobe has delivered hundreds of intelligent capabilities across Creative Cloud, Document Cloud and Experience Cloud through Adobe Sensei, enabling customers to create, work and collaborate more efficiently. Firefly, Adobe's family of creative generative AI models, brings even more precision, power, speed and ease directly into Adobe workflows. It is the most differentiated generative AI offering in the market, trained on a unique dataset that generates commercially viable, professional-quality content. Adobe Sensei GenAI services are redefining how businesses deliver customer experiences by delivering more speed and productivity across Adobe Experience Cloud workflows. Sensei GenAI will enable brands to instantly generate and modify text-based experiences across any customer touchpoint and leverage different LLMs. These innovations are anchored in Adobe Experience Platform (AEP), which brings customer data and content together across an organization under one common language model. As a trusted partner to individuals and businesses of all sizes, Adobe develops and deploys all AI capabilities with a customer-centric approach and according to its AI Ethics principles to ensure content and data transparency. Content Credentials provide "nutrition labels" for digital content and are a key pillar of Adobe's AI principles. About Adobe Adobe is changing the world through digital experiences. For more information, visit www.adobe.com. © 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
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