Research and Markets: NFC Payment and Marketing Innovation - Current State and Future Outlook. A Must-read Report Featuring the Big 4 Google, Apple, Amazon and Facebook

Research and Markets (http://www.researchandmarkets.com/research/013c819d/nfc_payment_and_ma) has announced the addition of the "NFC Payment and Marketing Innovation - Current State and Future Outlook" report to their offering.

The history of NFC technology goes back as far as 1983 when the first patent application of the foundation technology RFID was registered. It took another 20 years before the first important industry players like Nokia, Philips (News - Alert) and Sony started to engage seriously by founding the NFC communication forum. Although the first NFC enabled mobile phone was already hown in 2006 mass market adoption has not been achieved yet. With advancements in technology and the support of Google, Apple (News - Alert) and other mobile heavyweights NFC technology is finally expected to grow significantly and to enable completely new applications like ticketing, payment and advanced marketing concepts to just name a few.

This study was conducted to gain a better understanding of the current state and future predictions for NFC-based contactless payment and related marketing concepts. It has been designed as an expert survey to gather point-of-views from professionals and specialists in the targeted field from around the world. The study was focused on four main areas which will provide an in-depth understanding of NFC-based contactless payment and aligned marketing concepts.

Key Topics Covered:

- Research Objectives

- Research Scope

- Research Methodology

- Respondents profiles

- Summary of key results

- Market Adaption of NFC-Contactless Payment

- Impact of NFC-Contactless Payment on Marketing Innovation

- Challenges and Implications for Players along the Value Chain

- Future Role of the Big 4 - Google, Apple, Amazon and Facebook (News - Alert)

- Original Questionnaire

For more information visit http://www.researchandmarkets.com/research/013c819d/nfc_payment_and_ma