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UTStarcom Launches Worldwide Corporate Brand InitiativeALAMEDA, Calif., Oct. 13 /PRNewswire-FirstCall/ -- UTStarcom, Inc. , a global leader in IP-based, end-to-end networking solutions and services, today announced a new corporate brand initiative that highlights the company's core values of innovation, flexibility, and reliability. Through the initiative, the company seeks to build awareness of its comprehensive product line and its ability to provide customers worldwide with complete, end-to-end solutions. The company plans to launch the new brand and company logo at the PT/Wireless & Networks Comm China show in Beijing from October 18-22, 2005. "Over the last 10 years, UTStarcom has had tremendous success in Asia developing highly innovative telecommunications and networking solutions. However, the company's brand value on a worldwide basis was not very strong," said Hong Lu, president and chief executive officer at UTStarcom. "With our customer base expanding and our product portfolio increasingly becoming more consumer-oriented through the development of our mobile handset, smartphone and IPTV businesses, the need for a strong brand that is recognized globally and effectively communicates our core corporate philosophy will become paramount. I believe strongly that the new global brand will generate greater awareness of UTStarcom as an innovator of reliable, leading-edge communications technologies and help ensure that our current and prospective business partners worldwide understand the breadth and depth of our telecommunications solutions capabilities." "The telecom industry is a highly competitive marketplace filled with strong brand names associated with both our equipment vendor competitors as well as our carrier customers worldwide," said Brian Caskey, vice president of worldwide marketing at UTStarcom. "Improving UTStarcom's global brand awareness will increase not only our recognition with consumers, but also our reputation as a reliable provider of practical, innovative communications technologies." "A World of Better Communication" - The Philosophy of the New UTStarcom Brand The new UTStarcom corporate logo and tagline -- "A World of Better Communication" -- reflect the transformation the company has undergone from a PAS equipment manufacturer focused on the China market to a global provider of diverse telecommunications and network solutions. Developed in partnership with Dallas, Texas-based marketing agency The Richards Group, the new brand and logo is scheduled to appear on the company's products and marketing materials by the end of the year. The sphere in the new UTStarcom logo is a graphic representation of the 'world' that is referenced in the company's new tagline 'a world of better communication.' The tail off the globe is representational of motion and energy, symbolizing UTStarcom as a force always pushing for innovation and striving for the new technological frontier. The "four-pointed" star in the letter "A" of the logo represents UTStarcom as a navigational source which leads the world of communications in terms of innovation, insight, inspiration and integration. "UTStarcom has been a dynamic innovator in global communications in recent years, but its brand is virtually unknown. Increasing its brand awareness is the next logical step for the company," said Stan Richards, principal and creative director for The Richards Group. "A well-defined brand will bring greater customer demand, higher margins and greater profits to UTStarcom, and we are thrilled to be their partner during this time of growth." About UTStarcom, Inc. UTStarcom is a global leader in IP-based, end-to-end networking solutions and international service and support. The company sells its broadband, wireless, and handset solutions to operators in both emerging and established telecommunications markets around the world. UTStarcom enables its customers to rapidly deploy revenue-generating access services using their existing infrastructure, while providing a migration path to cost-efficient, end-to-end IP networks. Founded in 1991 and headquartered in Alameda, California, the company has research and design operations in the United States, China, Korea and India. UTStarcom is a FORTUNE 1000 company. For more information about UTStarcom, visit the company's Web site at http://www.utstar.com/. About The Richards Group The Richards Group, located in Dallas, Texas, is one of the largest independent branding agencies in the nation. Agency clients include the standard-setting brands of The Home Depot, Chick-fil-A, Hyundai, Red Lobster, Motel 6 and Fruit of the Loom. Total billings for the agency were $1 billion in 2004. The Richards Group can be found at http://www.richards.com/. Forward-Looking Statements The foregoing statements regarding, without limitation, the anticipated timing of the launch and commercial use of the company's new brand and logo, the anticipated effects of a new global brand and improved global brand awareness, the anticipated expansion of the company's customer base, the anticipated orientation of the product portfolio, the anticipated development of the company's mobile handset, and the anticipated need and importance for a strong, effective and globally recognized brand, are forward-looking in nature and are subject to risks and uncertainties that may cause actual results to differ materially. These factors include rapidly changing technology, the changing nature of the telecommunications market in general and the US market in particular, evolving product and application standards, changes or delays in product introductions and deployments, possible downturns in the US market, the termination of significant contracts, partnerships or alliances, and other uncertainties, such as changes in government regulation and licensing requirements in the United States and worldwide. UTStarcom also refers readers to the risk factors identified in its respective Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K as filed with the Securities and Exchange Commission. Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20031229/UTSLOGOAP Archive: http://photoarchive.ap.org/PRN Photo Desk, [email protected] UTStarcom, Inc. CONTACT: Brian Caskey of Vice President of Worldwide Marketing,+1-919-481-4807, or Andy Tennille, Public Relations Associate,+1-510-749-1212, both of UTStarcom, Inc.; or press, Stephanie Gallagher ofEngage PR, +1-510-748-8200, ext. 213, or [email protected], for UTStarcomInc. Web site: http://www.utstar.com/ |