Daffy.org Launches Daffy for Developers - Open APIs to Help Fintechs Integrate Giving Into Their Apps
Daffy.org, the modern platform and community for charitable giving, today announces the launch of its open APIs designed to make it easier to bring giving into every financial budgeting app, investing app, e-commerce site, and marketplace. By integrating Daffy into their applications and services, companies and developers can make it seamless for their customers to donate cash, stock, or crypto to nearly any U.S. charity and take advantage of the many tax benefits of having a donor-advised fund (DAF).
Almost every incumbent in financial services has giving built natively into their platform, typically through a proprietary donor-advised fund. Despite the incredible innovation of the past decade, almost none of the successful new fintech companies have incorporated these capabilities. While exciting new entrants have made it easy to spend, save money, buy and sell securities, crypto, and even increased access to complex services like tax-loss harvesting, charitable giving has been missed. The charitable giving market is huge, with an estimated 60-70 million households giving to charity every year in the US alone, and total giving in the US reaching nearly $485 billion in 2021, according to the Giving USA Foundation.
"When Alejandro and I founded Daffy, we set out to help people be more generous, more often, and believe the time has come for the fintech community to incorporate giving into every application and service," said Adam Nash, co-founder and CEO of Daffy. "However, we've realized that building out the operational and regulatory capabilities for giving at scale benefits from a common platform and we believe Daffy can be the platform that brings giving to every modern financial application and service."
To demonstrate the power and flexibility of the new Daffy APIs, the Daffy team open-sourced a few examples of applications that make giving easier, frictionless, and more ubiquitous.
Chariot leveraged the new Daffy APIs to make it as easy for nonprofits to support donations from donor-advised funds as it is to support donations for credit cards. Chariot created a simple "Donate with DAF" widget that any nonprofit can add to its website, live event, or fundraising platform.
"As DAFs grow in popularity, the introduction of Daffy APIs make DAF giving even more accessible," says Salomon Serfati, CEO and co-founder of Chariot. "By integrating with Daffy, we were able to allow Daffy members to participate in online peer-to-peer fundraising events such as marathons, bike races, walkathons, 24-hour campaigns, and more."
To learn more about how to bring giving into your applications with Daffy APIs, visit daffy.org/developer.
Daffy is the Donor-Advised Fund for You™, the ground-breaking, modern platform for charitable giving. The first platform to make giving an easy habit to keep by setting up one-time or recurring contributions with cash, debit, credit, Apple Pay, stock, or 120+ crypto assets, Daffy innovates the donor-advised fund technology to bring it back to its original goal of helping people give more easily and more regularly. With no minimum to get started and industry low fees, Daffy allows anyone to set money aside, watch it grow tax-free, and donate to over 1.7 million charities in the US, like a 401(k) for charitable giving. Charity spotlights, family accounts, and a real-time feed of member's philanthropic activity tap into the inherently social nature of giving, helping people discover, inspire, and support the causes they care about most. Since its launch in September 2021, the Daffy community has grown to thousands with members' account sizes ranging from $10 to over $10M. To give with Daffy, visit daffy.org or search "Daffy" in the App Store.
View source version on businesswire.com: https://www.businesswire.com/news/home/20230524005239/en/