AppsFlyer Launches All-In-One Cost and Revenue Suite ROI360 to Optimize Campaign Performance for Marketers
AppsFlyer today announced the launch of ROI360, a comprehensive return-on-investment (ROI) measurement suite that provides a unified platform for both cost aggregation and revenue measurement. As the new age of data privacy leads mobile-first and digital businesses to explore new marketing channels and approaches, growth marketers continue facing increased fragmentation of their cost and revenue data. ROI360 equips marketers with the holistic view they need to combat siloed data and make the timely, data-driven decisions to optimize their campaigns, increase their efficiency and fuel sustainable growth.
"The shifting economic landscape coupled with privacy changes has pushed marketers to optimize their marketing budgets in creative ways in order to maximize their ROI. This can only be achieved with complete and accurate measurement of cost and net revenue," said Gal Brill, General Manager, ROI Solutions, AppsFlyer. "With ROI360, as over 300 of our beta customers can attest, businesses can gain a competitive edge b saving time and resources with data-driven decisions that improve their bottom line."
Consolidating cost and revenue data that is scattered and isolated across multiple sources into a comprehensive view of campaign performance is a challenge. Additionally, the combination of lagging ad revenue data and inaccurate data due to fraud or misreported revenue leaves marketers with non-actionable data that doesn't provide proper insights and leads to wasted time and resources.
AppsFlyer's ROI360 provides an extensive view of campaign performance with advanced capabilities such as:
"AppsFlyer's ROI360 has enabled us to monitor and optimize our marketing spend with a complete understanding of our campaign performance," said Gökberk Inan, Growth Manager, Panteon. "Thanks to ROI360's real-time data and accurate ROI measurement, we have the opportunity to run ROAS-oriented campaigns across multiple media channels and maximize the ROI for Panteon's hit mobile games."
Learn more about AppsFlyer's ROI360 here: https://www.appsflyer.com/product-news/measurement/roi360-announcement/
AppsFlyer helps brands make good choices for their business and their customers with its advanced measurement, data analytics, deep linking, engagement, fraud protection, data clean room and privacy preserving technologies. Built on the idea that brands can increase customer privacy while providing exceptional experiences, AppsFlyer empowers thousands of creators and 10,000+ technology partners to create better, more meaningful customer relationships. To learn more, visit www.appsflyer.com.
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