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Instacart Announces 'Connected Stores' Technology to Help Grocers Seamlessly Unify the Online and In-Store Shopping Experience for ConsumersNew, modular Instacart Platform technologies combine the convenience, speed and personalization of online grocery shopping with the inspiration and discovery that happens in a physical store Instacart and Good Food Holdings to debut first 'Connected Store' at Bristol Farms in Irvine, California SAN FRANCISCO, Sept. 19, 2022 /PRNewswire/ -- Instacart, the leading grocery technology company in North America, today unveiled Connected Stores - a bundle of six new Instacart Platform technologies that layer on top of existing offerings, helping grocers bring together the best of online ordering and in-store shopping for consumers. Connected Stores create a unified, personalized experience for customers by enabling them to move seamlessly between a retailer's app or website and its physical, in-store experience. Together, Instacart and Good Food Holdings will open the first Instacart Platform-powered Connected Store at Bristol Farms in Irvine, California. As part of Connected Stores, Instacart is announcing six new Instacart Platform offerings: the new Caper Cart, Scan & Pay, Lists, Carrot Tags, FoodStorm Department Orders and Out of Stock Insights – modular technologies that help retailers connect online and in-store experiences. These new technologies will connect directly with Instacart's ecommerce solutions, including Storefront Pro. Grocers of all sizes across the U.S. and Canada have already piloted these technologies and others, including Wakefern Food Corp., Schnucks, and Joseph's Classic Market, will soon be deploying elements of Connected Stores. "We believe the future of grocery won't be about choosing between shopping online and in-store - consumers are going to do both," said Fidji Simo, Chief Executive Officer at Instacart. "The launch of Connected Stores is another exciting step for Instacart as we partner with retailers to help invent the future of grocery. Through these technologies, we can now offer consumers the best of online shopping inside physical stores, and vice-versa. Ultimately, we believe that the more customers connect with grocers across both online and in-store experiences, the more retailers' businesses will grow." "In today's competitive environment, grocers need a technology partner that can help them digitally transform in ways that reflect and augment their unique identities while delighting customers," said Jordan Speer, Research Director, Product Sourcing, Fulfillment, and Sustainability at IDC. "Omnichannel offerings such as Instacart's modular Connected Stores create opportunities for grocers of all sizes to innovate in stores and offer seamless experiences across online and in-store." Six New Instacart Platform Technologies Powering Connected Stores:
In addition, Instacart and Good Food Holdings today announced that they are partnering to build the first-ever Connected Store at their Bristol Farms location in Irvine, California. Leveraging its Storefront Pro e-commerce solution, Instacart will power Bristol Farms' online store and connect it to their physical store. All six elements of Connected Stores will come together to deliver a seamless experience for customers at this store, which will open in the coming months. "At Good Food Holdings, we're proud to provide our customers with a personalized shopping experience – whether they're opting to build their baskets online or joining us in-store. As customers have adopted delivery and pickup over the past year, we've found it increasingly important to evolve our business with omnichannel customers at the forefront," said Neil Stern, Chief Executive Officer at Good Food Holdings. "As we look to the next decade of grocery, we want to make sure that we're providing an inspirational shopping trip for our customers – and this starts by building a Connected Store. In partnership with Instacart, we're excited to introduce multiple ways to checkout with Caper Cart and Scan & Pay, while driving inspiration through Lists and Carrot Tags. Instacart is an innovator in grocery technology, and we're thrilled to be their partner and debut the first-ever Connected Store at Bristol Farms this year." Retailer quotes in support of Connected Stores "As a small family-owned Italian specialty market, it's important that we have the right infrastructure in place to provide a seamless shopping experience and grow our catering business," said John Acierno, Owner at Joseph's Classic Market. "Previously, we had to physically print out production logs to align and manage orders across departments which was a time-consuming and inefficient process. Now with Instacart and FoodStorm's technology powering Department Orders, we can be more collaborative as a team and better serve our customers by unlocking an easier way for people to order their favorite deli sandwiches." "Technology is completely transforming the grocery industry, and working with Instacart is helping us unlock and adapt innovative solutions that will shape the in-store experience for our customers," said Cheryl Williams, Chief Information Officer at Wakefern Food Corp. "We're excited to introduce Instacart's newest Caper Cart in our stores and provide customers with a more personalized and seamless approach to the shopping and checkout experience." "With Instacart's Carrot Tags technology, we're able to seamlessly integrate electronic shelf labels and get them directly onto our shelves, helping Instacart shoppers track down hard-to-find products and making store navigation easier – allowing them to deliver excellent customer service," said Bob Hardester, Chief Information and Supply Chain Officer at Schnucks. "We know successful online grocery requires blending technology and the human touch, and our partnership with Instacart helps ensure we're meeting customer needs at all times while driving inspiration across our stores and online channels." Instacart will be debuting its Connected Stores technologies this week at Groceryshop 2022 in Las Vegas, where retailers and partners can explore more at booth #907. To learn more online about Connected Stores, visit www.instacart.com/company/connected-stores. To learn more about Instacart Platform, visit www.instacart.com/company/platform. About Instacart View original content to download multimedia:https://www.prnewswire.com/news-releases/instacart-announces-connected-stores-technology-to-help-grocers-seamlessly-unify-the-online-and-in-store-shopping-experience-for-consumers-301626802.html SOURCE Instacart |