Firstlight Media and Google Cloud Advance Cloud OTT Capabilities for Customers
IBC 2022 previews: Personalized FAST channels with Google Ad Manager integration; data dashboards with churn prevention module; linear streaming on Google Cloud Media CDN
TORONTO, Aug. 17, 2022 /PRNewswire/ - Firstlight Media today announced that it has achieved key milestones in its collaboration with Google Cloud to create the next generation of cloud-native OTT capabilities.
Advancing development activities announced at NAB 2022, Firstlight Media will be showcasing at IBC:
"As we've plunged more deeply into our R&D collaboration with Google Cloud, two things have stood out," said Juan Martin, CTO and Co-Founder of Firstlight Media. "First, our innovation velocity has dramatically increased with Google Cloud, which will be transformational for the media industry. Second, a tight integration with leading CTV focused services like Google Ad Manager and Google Cloud Mdia CDN will have a direct impact on the bottom lines of OTT providers."
As the Google Cloud Industry Solution Media & Entertainment Partner of the Year for 2021, Firstlight Media is working across its partner ecosystem to preview at IBC 2022 tools that can help accelerate OTT's shift to cloud-native platforms.
"At Google Cloud, we continue to explore new ways for our customers to build better businesses with cloud technologies," said Anil Jain, Managing Director, Media & Entertainment Industry Solutions for Google Cloud. "By working closely with partners such as Firstlight Media, we can accelerate the streaming industry's transition to a new generation of solutions by advancing capabilities and products that can drive business success and consumer satisfaction."
Firstlight Media's OTT platform is designed to build and run scalable applications in the cloud using cloud-native technologies, including containers, microservices, a service mesh, APIs, and immutable infrastructure. The OTT technology stack provides significantly better performance, a modular approach for feature expansion, continuous delivery for rapid iteration, and built-in scalability, observability and security. Forward-looking OTT providers such as aha 2.0 in India, PLDT's Smart in the Philippines and others are using the Firstlight Media platform to deliver services with the flexibility and the agility of the cloud, while equaling or exceeding the reliability and high performance of broadcast.
About Firstlight Media
Firstlight Media is leading cloud transformations of OTT and in-home experiences for pay-TV, telcos, and MVPDs. The company's cloud-native platform leverages a transformative Gen5 architecture for unparalleled performance in delivering premium video, handling complex use cases, and scaling to millions of viewers. Founded by a team that has built and operated dozens of Tier 1 OTT services worldwide, Firstlight Media is powering immersive sports, live experiences and personalized entertainment on any screen. The company is headquartered in Toronto and has additional locations in Los Angeles, San Diego and Chennai, India. For more information, visit firstlight.ai.
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SOURCE Firstlight Media