Trilibis Helps Take Univision Mobile Content to the Next Level
SAN MATEO, Calif. --(Business Wire)--
Trilibis Mobile, a leading provider of mobile development technology and services to brands and media companies, today announced the launch of Univision's touch-optimized mobile portal. With over 100 million monthly mobile page views, this popular destination consists of more than 90 sites and includes news, sports, entertainment and lifestyle content, representing Univision's broad portfolio of national channels, local TV and radio stations.
Trilibis worked closely with Univision's product team to create an engaging, state-of-the-art user experience that capitalizes on today's smartphones. To simplify content delivery across more than 90 sites the two companies built a flexible mobile content management and publishing layer that utilizes a dozen integration points pulling content from over 100 different feeds. Trilibis built the portal architecture using reusable components to dynamically construct the layout, menu and navigation for each mobile site within the portal. This modular approach to content delivery and site architecture enables Univision to easily launch new sites, as well as add new content across its portal. To visit Univision's new mobile home, point your mobile browser to Univision.com.
"At Univision, we are committed to deliver on our audience's needs and expectations in an ever evolving media landscape," said Jose Hernandez, vice president of Mobile, Univision Interactive Media. "The combination of Trilibis' platform, managed services, and decades of mobile UI/UX experience make them the ideal partner to support our mobile web initiatives and better serve an audience that over-indexes on mobile."
As part of this broad partnership, Trilibis will also support Univision advertising and sponsorship initiatives to create promotional and campaign oriented mobile pages and sites.
"We understand the need for media companies like Univision to consistently exceed the expectations of their rapidly growing, hyper-connected mobile audiences," said Ted Verani, SVP of Sales and Marketing at Trilibis. "It takes a truly committed and strategically-minded partner to take it to the level that Univision has."
Trilibis developed Univision's new mobile portal using SmartPath, its scalable, cloud-based mobile publishing platform. SmartPath combines powerful device detection and rendering technology with an extensible Java-based SDK and UI building framework, enabling creation of dynamic mobile experiences adapted for the various device families. For more information about Trilibis, go to www.tribilis.com.
Trilibis Mobile (News - Alert) provides advanced mobile solutions and development technology to online brands, media companies, digital agencies and enterprises. The company leverages a decade of experience in mobile UI/UX design, product development and systems integration to develop and manage award winning mobile websites, tablet-optimized sites and hybrid apps.
At the core of Trilibis is SmartPath®, a scalable cloud-based mobile publishing platform. SmartPath combines powerful device detection and rendering technology with extensive libraries, UI building tools and a Java-based SDK, enabling creation of dynamic mobile web sites optimized for thousands of devices. Supporting Adaptive design principles, the SmartPath platform enables creation of segmented user experiences for various device families. Hundreds of mobile properties, generating billions of pageviews, are powered by Trilibis.
Founded in 2002, Trilibis is based in San Mateo, California and has an office in Singapore. To find out more, visit www.trilibis.com.
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