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SeatGeek Report: Beyoncé Inspires Gen Z's Deep Dive Into Country MusicSeatGeek, the high-growth technology platform transforming the live event experience for fans, teams and venues, today released a report that reveals insights on the popularity of country music and how Beyoncé's most recent album has influenced today's youngest fans to explore more country music subgenres and artists. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240501081374/en/ More than one-third of Gen Z respondents say Beyoncé has inspired them to explore more country music. (Graphic: Business Wire) "Beyoncé's impact on country music has been revolutionary, introducing a whole new demographic of fans to its beauty and depth - all while reshaping the perception of what country can be," said Kendyl Dunn, leader of Entertainment Strategy at SeatGeek. "With many record-breaking country acts hitting the road this summer, those new fans and long-time listeners will find ample opportunity to delve deeper into the sounds of country. Beyoncé's trail-blazing achievements reflect not just her talent but also her ability to bend and blend genres, setting her apart as a true musical icon." SeatGeek surveyed 3,300 music fans to discover this summer's most anticipated country tours, fans' favorite country artists, and how Beyoncé's new music has influenced a new generation of country fans. Key highlights include:
Sounds of SUMMER
Country fans also listed George Strait, Kane Brown, Tyler Childers, and Lainey Wilson as artists they are excited to see live this summer.
Gen Z is Crazy in Love with Country
Country music is also growing amongst its youngest fans, with 12% of Gen Z country fans reporting to have gotten into the genre within the last year and 35% citing they've been country music fans for 1-5 years.
An Irreplaceable Artist
Countdown to Cowboy Carter
1+1: Perfect Duets
You can find the survey results and additional insights here. For additional survey insights or questions, reach out to [email protected]. **NOTE: The data shared in this press release is based on a survey conducted in April 2024 by SeatGeek among 3,317 SeatGeek users; 2,636 of these users self-identified as country music fans. ABOUT SEATGEEK SeatGeek is on a mission to transform the live event experience for fans, teams and venues. By combining a consumer marketplace with innovative primary ticketing box office technology, SeatGeek has become a high-growth global ticketing leader. SeatGeek delights fans through industry-first features including: Deal Score, its proprietary ticket rating technology; Rally, its event-day operating system; and SeatGeek Swaps, the first return policy offered by a major ticketer. In parallel, the platform's open-ecosystem enterprise ticketing software empowers teams, venues and promoters to efficiently grow their businesses while delivering the superior experience that all fans deserve. SeatGeek is proud to partner with some of the most recognized names in sports and live entertainment across the globe, including the Dallas Cowboys, Cleveland Cavaliers, Florida Panthers, and Liverpool F.C., as well as the National Football League (NFL), Major League Baseball (MLB), NASCAR, nearly half of the English Premier League (EPL) and multiple theaters across NYC's Broadway. Curious? Visit www.seatgeek.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240501081374/en/ |