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Ping Identity Global Survey Reveals Urgent Need for Advanced Identity Protection in AI EraMost businesses struggle with identity verification and have concerns over ability to protect against AI DENVER, April 30, 2024 /PRNewswire/ -- Ping Identity, a leading provider of seamless and secure digital experiences, released the findings of its new survey, shedding light on the state of identity fraud prevention in today's AI-driven digital world. The report, based on responses from 700 IT decision-makers across the U.S., U.K., France, Germany, Australia, and Singapore, reveals a pressing need for organizations to enhance their identity protection strategies, with most (97%) having challenges with identity verification and nearly half (48%) lacking confidence they have the technology in place to defend against AI-related attacks. Read the Survey: Fighting The Next Major Digital Threat: AI and Identity Fraud Protection Take Priority "To stand a chance against advancing identity fraud tactics, businesses must leverage more advanced technologies," said Patrick Harding, Chief Architect at Ping Identity. "If less than half of organizations are implementing multi-factor authentication (MFA), they are leaving themselves critically exposed, and less resilient against cybercriminals who are leveraging increasingly sophisticated AI tactics." "Fraud is on the rise, and it's getting worse with AI. Smart leaders know that they need to level up yet so many organizations don't have the right guardrails in place to mitigate or prevent these kinds of threats. The longer they go without, the more they put themselves in harm's way. Acting against tomorrow's attacks means planning - and getting started - now." — Jamie Smith, Decentralized Identity Expert, and founder of Customer Futures. Organizations admit they are not using proper prtections against identity fraud.
Organizations are concerned about their ability to defend against AI threats.
Decentralized Identity (DCI) is an untapped opportunity for identity protection.
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