TMCnet News
Ivee and CMT Launch "Smart Taxi" Experience to Help Brands Reach 25 Million New PassengersCHICAGO, April 26, 2024 (GLOBE NEWSWIRE) -- Ivee®, the software mobility company focused on reimagining the passenger experience, and taxi technology company Creative Mobile Technologies, LLC (CMT) today announced the “Smart Taxi,” which will provide passengers with a personalized, engaging, and authentic experience during their ride, while giving brands a more impactful, better-performing, and measurable opportunity to reach a captive audience of up to 25 million passengers per year. Ivee created the “Smart Taxi” experience using its proprietary passenger infotainment software (Ivee Inside), personalization technology (Ivee Intelligence), and ad platform built for the passenger economy (Ivee Ads). With Ivee Ads, advertisers can directly connect and target moving passengers with a user-centric approach for advertising that feels authentic to the passenger and their trip. "Many brands forget how critical the customer experience is to the effectiveness of their ads,” said VP of Product, Dave Matthews. “Without a user-centric experience, ads are ignored and can even tarnish brand image because they feel interruptive." For the Passenger, the “Smart Taxi” Experience includes:
By focusing on the passenger experience first, brands are now able to further pinpoint their target audience, and present the most appropriate and relevant advertising content. For Brands, Ivee ds Offers:
“We built Ivee for passengers. They spend 90 million minutes per day in transit just in the U.S.,” said Ivee CEO Alex Giannikoulis. “We validated our product in black cars including the world’s largest luxury mobility operator, Blacklane, and with ride-hail vehicles on the Uber, Lyft, and Via networks. Launching ‘Smart Taxi’ with CMT, a recognized mobility industry leader, is a great way to help our partner brands reach even more passengers.” “Smart Taxi” is rolling out in Q2 2024 to CMT’s network of 10,000 taxis. Ivee Ads has already delivered impactful results for notable brands including Fandango, Victoria Secret’s Adore Me, Wendy’s, Drizly, and more. “Partnering with Ivee is a perfect fit,” said CMT’S Chairman Ron Sherman. “CMT has had years of experience serving the world's best advertisers. We know firsthand their demands for new types of ad units, targeting, and reporting. These are all things Ivee has perfected in ride-hail vehicles. We know this ‘Smart Taxi’ experience will make a big impact for brands serving the perfect ad for their exact customer.” Brands and advertising agencies interested in working with Ivee, can find out more at http://www.goivee.com/ivee_ads About Ivee, LLC About Creative Mobile Technologies (CMT) and Arro: Creative Mobile Technologies, LLC was founded in 2005 by leaders in the yellow medallion taxicab industry with a mission to provide technology and services that make taxi operations more efficient, modern and profitable. The company operates in New York City, where it is headquartered, and across North America and the United Kingdom. CMT and its strategic partners offer driver, passenger and media solutions, including credit card services, content and advertising, data services and e-hailing through its app Arro. Media Contacts: Caroline Engel for CMT and Arro A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/47eaff20-085b-48b7-9486-f80773a51736
|