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Batteries Plus Takes Charge in B2B Energy Expertise, Launches "Power On" CampaignLeading Battery Retailer Partners with NYC-Based Six+One Agency to Promote Power Expertise Nationwide HARTLAND, Wis., April 22, 2024 /PRNewswire/ -- Batteries Plus, the world's leading specialty battery franchise, is proud to announce the launch of its first-ever national B2B campaign, titled "Power On." Developed in partnership with independent creative and branding agency Six+One, this initiative signifies Batteries Plus's dedication to empowering businesses nationwide with comprehensive energy solutions tailored to their unique needs. For businesses everywhere "Off is not just bad. Off is simply not an option." The essence of the "Power On" campaign revolves around the pivotal concept that downtime is detrimental for businesses. A loss of power not only disrupts everyday operations but can also result in financial losses, client dissatisfaction, and missed opportunities. For businesses everywhere "Off is not just bad. Off is simply not an option." Batteries Plus, leveraging its expansive national footprint and local presence, stands ready to keep businesses "powered on" with its diverse array of power, lighting, and repair solutions customized for each business's unique power requirements. "We're thrilled to introduce our 'Power On' campaign to business and industrial audiences across the country," said Derek Detenber, Chief Marketing and Merchandising Officer at Batteries Plus. "In collaboration with Six+One, we aim to empower businesses of ll sizes, from small mom-and-pop stores to entire municipalities, by emphasizing the importance of reliable power solutions. Our goal is to ensure that no business suffers from downtime due to power issues." This is the first time in Batteries Plus's nearly 40-year history that the brand has invested in a large-scale marketing campaign focusing on its B2B expertise. Partnering with Six+One, renowned for its creativity and social impact-driven advertising strategies, Batteries Plus is taking charge in businesses nationwide providing indispensable products, services, and expertise to ensure businesses are kept "on" at all times. Drawing from its track record of impactful campaigns for companies like Body Armor, Charles Schwab, and Verizon, Six+One emerged as the ideal agency for the "Power On" campaign, given its proven commitment to both creative excellence and fostering positive change in communities around the country. "At Six+One we specialize in reinventing brands and redefining categories," said Eric Rojas, Founder and Chief Creative Officer for Six+One. "With the 'Power On' idea, we have created the perfect way to do both and engage a critical new audience in a way that only Batteries Plus could own." With over 700 store locations in operation nationwide, Batteries Plus has maximized its national presence by providing the local touch within each of the communities the brand serves. Batteries Plus offers businesses an unparalleled selection of over 25,000 different types of batteries, 15,000 lighting products, and expert guidance to ensure all energy needs are exceeded. This includes powering equipment, fleets, fire and security systems, tools, cell phones, key fobs, laptops and more. To see the "Power On" campaign in action or to find more information on Batteries Plus Business's capabilities, visit www.batteriesplusbusiness.com. ABOUT BATTERIES PLUS: ABOUT SIX+ONE MEDIA CONTACT: Danny Stewart, Fishman Public Relations, [email protected] or 847.945.1300 ext. 266 View original content to download multimedia:https://www.prnewswire.com/news-releases/batteries-plus-takes-charge-in-b2b-energy-expertise-launches-power-on-campaign-302121658.html SOURCE Batteries Plus |