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Omnichannel Advertising Leader Skai Announces Winners of Its 2024 ShopAble Media AwardsThese awards recognize brands and agencies for executing high-performing digital media programs via Skai's platform SAN FRANCISCO, April 12, 2024 /PRNewswire/ -- Skai, the omnichannel advertising platform uniquely focused on walled garden media, just announced the winners of its 2024 ShopAble Media Awards, which honor consumer goods and retail brands and agencies for their their exceptional use of Skai solutions and driving impressive business results. This year's awards boasted more categories than ever before and a record number of entrants from around the world competing for recognition for their outstanding work. With third-party cookie deprecation looming, digital advertising is undergoing a transformation. Consumers are now in control, and retailers' first-party data is taking center stage. However, the concept of treating retail media as a standalone channel is already becoming outdated; industry leaders prefer to manage it as part of a holistic commerce media strategy that is full-funnel and omnichannel by nature. In fact, omnichannel retail media ad spending is expected to grow an exponential 28.6% in the US in 2024, reaching $59.8 billion. Winners of the 2024 ShopAble Media Awards are at the center of this inflection point for the industry, utilizing Skai's platform to oversee and orchestrate campaigns that maximize both maturing and emerging channels to engage customers and generate significant business outcomes. Here are the 2024 winners:
Winning entries showcased the business challenge, clear campaign objectives, exceptional use of Skai solutions, and exceptional business results that surpassed goals. To learn more about the ShopAble Media Awards, visit https://skai.io/shopable-media-awards/ About Skai For over a decade, Skai has earned the trust from notable brands such as HP, Doordash, Sony, Philips, and L'Oreal. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and Tel Aviv with eight international locations. Visit skai.io for more information. View original content to download multimedia:https://www.prnewswire.com/news-releases/omnichannel-advertising-leader-skai-announces-winners-of-its-2024-shopable-media-awards-302113970.html SOURCE Skai |