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BrightEdge Releases First-Ever Research on PerplexitySAN MATEO, Calif., April 03, 2024 (GLOBE NEWSWIRE) -- BrightEdge, the global leader in AI-driven organic search, content and digital marketing automation, today announced new, unprecedented data and research on Perplexity, the new AI-first search engine. The BrightEdge Generative Parser™ is the only solution able to track and distill patterns in AI-driven search experiences, and has previously focused its research on gaining a deep understanding of the Google Search Generative Experience (SGE). Today, the same groundbreaking technology offers early insights on how Perplexity compares to SGE, and how AI-first search engines can differentiate themselves. The generative AI boom has opened the door for a new type of search engine to challenge Google and Microsoft. Perplexity, which launched in 2022 and has raised $102.3M to date, is growing rapidly and gaining a foothold with consumers looking for a conversational alternative to traditional search engines. BrightEdge’s analysis shows that referrals from Perplexity to brand sites are growing at nearly 40% month over month since January. This is the first evidence that Perplexity is not used solely for generative content purposes, but also as a search engine that refers users to sites through citations. For marketers, who rely on organic search strategies to reach customers, new AI-first search engines like Perplexity and ChatGPT signal a tectonic shift in how brands market and sell their products. However, the newness of these AI-driven platforms means they frequently undergo dynamic changes, making them difficult to track and adapt to. The BrightEdge Generative Parser™, which was able to uncover early insights about Google SGE, is now accurately measuring and tracking patterns in Perplexity in order to bettr understand the evolving platform. Today, the company is sharing search result findings and their broader impact by comparing Perplexity’s reference domains, listing ranks and referrals to traditional Google and Google SGE. Domain differences between Google SGE and Perplexity shed light on which content sources search engines value.
Top search results on Perplexity and Google overlap, particularly notable in Healthcare.
For marketers, Perplexity’s strong referral growth creates a new pathway to optimization.
“Optimizing emerging search platforms is essential for marketers because their impact will be seismic – just 1% of the global organic search market equates to approximately $1.2B in ad revenue per year,” said Jim Yu, Founder and Executive Chairman of BrightEdge. “AI-first engines are steadily gaining ground and carving out their own areas of expertise, making it critical for the marketing community to master multiple search platforms. There is too much revenue at stake to get left behind, which is why we’re closely tracking the development of these engines and all things AI search – from traffic trends and queries to result quality and more.” For additional information on how your company can prepare for the generative AI search revolution, click here. About BrightEdge Contact
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