TMCnet News
Report: LOKKER's Analysis of More Than 3,400 Websites Reveals Meta Pixel Still on 33% of Healthcare Websites, with 12% of the S&P 500 Showing Likely Privacy ViolationsNew Research Finds Serious Privacy Risks as Compliance is Getting More Complicated, Highlights Urgency for Businesses to Protect Consumers' Data with Better Tooling REDWOOD CITY, Calif., April 2, 2024 /PRNewswire/ -- LOKKER, provider of online data privacy and compliance solutions for enterprises, today launched its latest research report, Online Data Privacy Report March 2024. LOKKER's research analyzed 3,419 U.S. websites across four industries including healthcare, technology, financial services and retail businesses. Additionally, the study looked at the S&P 500. The findings showed significant consumer data privacy risks, with 2% sharing data directly with Russia or China In general, the report found that companies are not equipped with the right tools to track, monitor and remediate web privacy risks. These risks coincide with President Biden's recent executive order targeted at protecting consumers' personal data from foreign adversaries, and an increasing number of lawsuits against companies for privacy violations, which they often do not realize they are committing. LOKKER's research identified three critical areas of risk to organizations and their consumers: 1) unauthorized consumer data collection through third-party trackers, tags and pixels and how they are fueling the data broker ecosystem, potentially exposing consumers' data to foreign rivals; 2) how privacy tools are often failing to meet the requirements of emerging laws; and 3) the escalating complexities of protecting conumers' data privacy online. "LOKKER's research sheds light on critical issues that businesses often underestimate," said Ian Cohen, founder and CEO of LOKKER. "Unauthorized data collection through third-party trackers and related technologies is far more pervasive than most people realize. We all build websites with third-party tools, and they use other third-party tools, and so on. Many of these are essential and necessary. However, this web of interconnected technologies produces dozens to hundreds of URLs collecting data on a single webpage and is the engine that powers the data broker market. Moreover, data collection on websites and ad tech happens in real time; existing privacy tools are not real-time, and therefore not getting the job done. As a result, we're seeing a dramatic increase in privacy violations, lawsuits and fines." Key findings in LOKKER's latest research report include: The threat of data brokers sharing consumer data with foreign adversaries
Existing privacy tools need to improve
With a patchwork of state and federal laws expanding, compliance becomes increasingly complex, accompanied by a surge in regulatory actions and lawsuits
For LOKKER's complete report that discusses these risks and their impacts further, as well as ways organizations can address online data privacy threats, visit https://lokker.com/online-data-privacy-report-march-2024/. About LOKKER LOKKER frequently helps companies facing legal actions despite best efforts. The existing tools, like asking consumers for consent, are not enough to control the supply chain in the ad tech ecosystem. LOKKER was built to help businesses avoid these privacy risks before they happen. View original content to download multimedia:https://www.prnewswire.com/news-releases/report-lokkers-analysis-of-more-than-3-400-websites-reveals-meta-pixel-still-on-33-of-healthcare-websites-with-12-of-the-sp-500-showing-likely-privacy-violations-302105160.html SOURCE LOKKER |