TMCnet News
26 Wonderful Indonesia Co-Branding Partners Launch Extra Affordable Sales Activation (BERKAH) with the Ministry of Tourism and Creative EconomyJAKARTA, Indonesia, March 28, 2024 /PRNewswire/ -- The Ministry of Tourism & Creative Economy/Creative Economy Agency (Kemenparekraf/Baparekraf) of the Republic of Indonesia, led by the Deputy for Marketing, has reintroduced the Wonderful Indonesia co-branding partnership program in 2024. Established back in 2017, this initiative serves as a platform for cooperation between Wonderful Indonesia and various tourism stakeholders under the concept of Indonesia Incorporated, including academics, industry, government, community, and media. The Wonderful Indonesia 2024 co-branding partnership will kick off with a collaborative campaign during the sacred months of Ramadan and Eid called BERKAH, also known as Belanja Extra Murah (Extra Affordable Sales Activation). This initiative offers a platform for Wonderful Indonesia co-branding partners to participate in promoting and selling products or services through indonesia.travel website and will be amplified through @creativebyindonesia as well as @pesona.indonesia starting from 28 March 2024 to 12 April 2024. "This program benefits both Wonderful Indonesia co-branding partners as well as consumers, amidst the price surge towards the Eid al-Fitr, this program offers extra affordable prices" said Sandiaga Uno, Indonesia's Minister of Tourism and Creative Economy. Leveraging the Ramadan and Eid al-Fitr period, known for increased consumer demand, serves as a strategic campaign window for this program. Throughout Ramadan, Indonesia experiences a profound cultural and economic significance, which reflect the unique characteristics of this holy period, marked by Muslims fasting and preparing for Eid al-Fitr after a month of dedication. Some common trends are:
Wonderful Indonesia encourages all stakeholders, regardless of their direct connection to the tourism & creative economy sector, to participate in and contribute to the success of this program. Partners interested in joining can reach out via email at [email protected] for more details. View original content to download multimedia:https://www.prnewswire.com/apac/news-releases/26-wonderful-indonesia-co-branding-partners-launch-extra-affordable-sales-activation-berkah-with-the-ministry-of-tourism-and-creative-economy-302100596.html SOURCE Indonesia's Ministry of Tourism and Creative Economy |