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Proofpoint Unleashes the Power of Behavioral AI to Thwart Data Loss over EmailSUNNYVALE, Calif., March 27, 2024 (GLOBE NEWSWIRE) -- Proofpoint, Inc., a leading cybersecurity and compliance company, today announced the general availability of Adaptive Email Data Loss Prevention (DLP) to automatically detect and prevent accidental and intentional data loss over email before it becomes a costly mistake for organizations. Combining Proofpoint's industry-leading threat and data loss protection technology and intelligence with Tessian's AI-powered behavioral and dynamic detection provides organizations with the most comprehensive defense available against human layer risks. Data loss over email is a widespread yet preventable problem; 71% of IT professionals attribute the main cause of data loss at their organization to careless employees, attaching the wrong files in an email, emailing sensitive data to a personal account, or sending emails to the wrong recipient. ?In fact, misdirected email is one of the simplest and most significant sources of data loss – about one-third of employees send emails to the wrong recipient each year. A misdirected email containing employee or customer data can potentially trigger a significant fine under privacy frameworks like CCPA and GDPR. Stopping Email Blunders Before They Happen
“Data doesn’t lose itself – people lose it, careless employees mishandle it, malicious users walk out the door with it, and compromised accounts are hijacked to steal it,” said Ryan Kalember, chief strategy officer at Proofpoint. “Rules-based DLP systems are a critical part of every company’s security program, but they can only catch pre-defined risks, making them blind to many data loss incidents. Adaptive Email DLP takes a behavioral AI-based aproach to catch what rules-based DLP systems miss and help organizations reduce human risk.” Supporting Quotes:
For more information about Proofpoint Adaptative Email DLP solution, visit: https://www.proofpoint.com/us/products/adaptive-email-dlp For more information about Proofpoint’s Information Protection platform, visit: https://www.proofpoint.com/us/products/information-protection GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a registered trademark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. About Proofpoint, Inc. Connect with Proofpoint: X | LinkedIn | Facebook | YouTube Proofpoint is a registered trademark or tradename of Proofpoint, Inc. in the U.S. and/or other countries. All other trademarks contained herein are the property of their respective owners. PROOFPOINT MEDIA CONTACT:
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