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VML Augments Digital Commerce Capabilities by Forging Partnership with CommerceIQ's Unified Artificial Intelligence PlatformNEW YORK, March 19, 2024 (GLOBE NEWSWIRE) -- VML and CommerceIQ, the leading retail ecommerce management (“REM”) platform, today announced a new partnership to augment VML’s proprietary digital commerce tech and retailer intelligence suite, by combining it with CommerceIQ’s generative and predictive AI capabilities for optimized digital shelf performance. Building on the agency’s unmatched end-to-end creative commerce capabilities, this partnership allows for the exchange of insights across the providers to improve a brand’s experience within eRetail environments globally. Accessing CommerceIQ’s unified intelligence across key ecommerce aspects, including Commercial Planning, Product Content, Assortment & Availability, Ratings & Reviews, Pricing & Promotions, Search, and Retail Media, the partnership synergizes comprehensive brand data with advanced digital shelf analytics, giving clients an edge in a competitive digital landscape. The collaboration marks a significant advancement for the agency in digital shelf optimization, bolstering VML’s 7,000+ commerce and technology experts globally with CommerceIQ’s industry-leading REM platform to offer a consolidated view of sales, marketing, and supply chain data. Harnessing crucial insights on product performance, coupled with a rigorous evaluation of content quality, VML ensures the highest standards in product presentation and performance. The digital and ecommerce landscape has been irrevocably altered. With every retailer becoming algorithmically driven, it is essential that media and content be holistically planned and personalized for meaningful engagement and growth. This alliance between VML and CommerceIQ is a strategic reaction to the increasing complexity brands and retailers face in the era of Connected Commerce. Clients benefit across three growth pillars:
"CommerceIQ's global reach, product leadership, and favorable customer feedback made it an ideal candidate for this type of partnership. Augmented by our existing Amazon and digital commerce IP, this allows us to be transparent, interoperable, and ultimately unbiased, enabling faster decisioning in the moments that matter," said Gemma Spence, Chief Digital Commerce Officer, Global at VML. "By combining our strategic and creative expertise with in-depth analytics and ownable IP, we’re empowering clients with data-driven strategies to drive profitable growth across today’s omnichannel ecosystem." "VML is widely known as one of the industry's leading creative agencies, and we're proud to create an alliance that will further bolster its world-class commerce and marketing technology capabilities," said Guru Hariharan, CEO of CommerceIQ. "Combining VML’s unmatched strategic and creative capabilities and CommerceIQ’s end-to-end AI-powered platform will create a win-win situation for brands, and we can’t wait to get started." About VML VML is a WPP agency (NYSE: WPP). For more information,?please visit www.vml.com, and?follow?along on Instagram,?LinkedIn, and?X. #WeAreVML About CommerceIQ VML Comms, Lindsey Yoselevitz BOCA Communications for CommerceIQ |