TMCnet News
Customer Data Platform Market worth $28.2 billion by 2028 - Exclusive Report by MarketsandMarkets™CHICAGO, March 8, 2024 /PRNewswire/ -- Customer data platform (CDP) market growth and use case expansion are expected to continue in the future, with an emphasis on combining AI and ML capabilities to improve customer insights. CDPs are changing to facilitate cross-channel orchestration, real-time data processing, and customer journey optimisation. They are also focusing on data governance, trust, and integration with the MarTech ecosystem to offer more flexibility and customisation. The Customer Data Platform Market is projected to grow from USD 5.1 billion in 2023 and USD 7.4 billion in 2024 to USD 28.2 billion by 2028, at a compound annual growth rate (CAGR) of 39.9% during the forecast period (2024-2028), according to a new report by MarketsandMarkets™. The Customer Data Platform (CDP) market is expected to grow significantly during the forecast period, owing to various business drivers like the increasing data volume and complexity, growing regulatory compliance requirements, shift toward data-driven marketing and advertising, and changing landscape of customer intelligence. The need to deliver omnichannel experience, and proliferation of customer channels is also responsible for driving the market's growth. Browse in-depth TOC on "Customer Data Platform Market" 473 - Tables Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=94223554 Scope of the Report
By platform by deployment mode, the cloud segment to register for the highest CAGR during the forecast period. By platform by deployment mode, the cloud segment is expected to register the highest CAGR during the forecast period. Cloud-based CDP imparts various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, promoting cloud deployment adoption across organizations. The low cost and ease of implementation have made the cloud a highly desirable deployment mode among organizations. CDP systems offer web-based management and enterprise-class protection. The market for cloud-based CDPs is growing because SMEs are opting for these services. Request Sample Pages@ https://www.marketsandmarkets.com/requestsampleNew.asp?id=94223554 By services, system integration & deployment services to register for the highest CAGR during the forecast period. The system integration & deployment segment of the Customer Data Platform (CDP) market is growing rapidly. System integration & deployment services ensure seamless integration of each CX solution and system, regardless of the technology. System integration provides facilities and frameworks for integrating various solutions with third-party environments. This integration enables the applications to run with existing legacy solutions and make solutions efficient and quick. CDPs can help streamline marketing efforts by providing a single platform for managing customer data and executing campaigns. The system integration & deployment services include the application-specific assessment of the site and the selection of accurate devices and other IT offerings. By region, Asia Pacific accounted for the highest growth rate during the forecast period. Asia Pacific is witnessing significant growth in the Customer Data Platform (CDP) market. Asia Pacific is expected to grow at the highest rate during the forecast period. The region is expected to be the fastest growing in the Customer Data Platform (CDP) market; this growth can be attributed to the increasing adoption of IoT and smart technologies and growing government initiatives, such as smart cities, across Asia Pacific countries, including China and India. Top Key Companies in Customer Data Platform Market: Some major players in the Customer Data Platform (CDP) market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Twilio (US), Cloudera (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (Israel), Totango (US), Insider (Singapore), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US). Recent Developments:
Inquire Before Buying@ https://www.marketsandmarkets.com/Enquiry_Before_BuyingNew.asp?id=94223554 Customer Data Platform Market Advantages:
Report Objectives
Browse Adjacent Markets: Analytics Market Research Reports & Consulting Related Reports: Speech Analytics Market- Global Forecast to 2028 Social Media Analytics Market - Global Forecast to 2028 Text to Video AI Market - Global Forecast to 2027 Decision Intelligence Market- Global Forecast to 2027 Procurement Analytics Market- Global Forecast to 2026 About MarketsandMarkets™ MarketsandMarkets™ has been recognized as one of America's best management consulting firms by Forbes, as per their recent report. MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. Earlier this year, we made a formal transformation into one of America's best management consulting firms as per a survey conducted by Forbes. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Logo: https://mma.prnewswire.com/media/2297424/MarketsandMarkets_Logo.jpg
View original content:https://www.prnewswire.co.uk/news-releases/customer-data-platform-market-worth-28-2-billion-by-2028---exclusive-report-by-marketsandmarkets-302083819.html |