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TAG Awards Record 321 Certifications for Setting High Standards on Fraud, Brand Safety, Malware, TransparencyRecord 32 Companies Achieve "TAG Platinum" Status With Three or More Seals; 218 Companies Achieve at Least One TAG Certification WASHINGTON, March 5, 2024 /PRNewswire/ -- TAG (Trustworthy Accountability Group), the global certification program to strengthen safety and transparency in digital advertising, today announced it had awarded a record 321 TAG certifications to companies for setting industry best practices around fraud, brand safety, malware, and transparency. In addition, a record 32 companies reached TAG Platinum status by achieving three or more seals in 2024, a 33% increase over the 23 companies that did so last year. "Success in tackling endemic industry challenges requires a combination of commitment and innovation," said Mike Zaneis, CEO of TAG. "This year's certifications demonstrate the shared commitment of hundreds of companies to maintaining and building on the gains we have achieved, while also leading our expansion into vital new areas like transparency. By continuing to follow TAG's time-tested collaborative model to raise standards, TAG's member companies are creating a safer and more transparent supply chain." Overall, 218 TAG certified companies earned a total of 321 seals across TAG's Certified Against Fraud, Certified Against Malware, Brand Safety Certified, and Certified for Transparency Programs in 2024. A record 69% of this year's seals were earned through independent validation in which the company's certification was confirmed through a third-party audit. Among the companies that obtained TAG Seals for 2024 are: A+E Networks A360 Media ABC Activision Blizzard Media Adform Adloox AdTheorent AdView Amazon Advertising LLC Amazon Services LLC amnet Aniview Annalect Anura Solutions LLC Appier Audacy Audience Store Auto Trader Limited Bauer Media BBTV BeachFront Media Bell Media Bidstack Blavity Blis Media Boltive BounceX (Wunderkind) Cadent Captify carat CBC d/b/a CBC Radio-Canada CMI Media Group Conde Nast Connatix Core Corus Entertainment Inc. CPMStar Crimtan Criteo Dailymotion Advertising Inc. Dealer.com Decoded Advertising Dentsu Aegis Network Digital Turbine DIRECTV DoubleVerify Encore Digital Media Ltd Enthusiast Gaming Entravision Communications E-Planning.Net Epsilon/Conversant ESPN.com Essence Communications Inc. Essence Global Limited Evening Standard ExMarketPlace FZ Exponential Interactive d/b/a VDX.tv Fandom Fifty Technology Financial Times Finecast Fox Corporation Frameplay <>FreeFormFreeWheel GeoEdge Global GroundTruth GroupM Guardian GumGum Havas Media Haymarket hellomagazine Her Campus Media Horizon Media Hulu HUMAN Iion Illuma Immediate Media ImpreMedia INCA Index Exchange Infolinks Initiative InMobi Insider Integral Ad Science iONE Digital IPG Mediabrands IPONWEB Holding Ltd d/b/a BidSwitch ITN Digital JD.com John Ayling & Associates Jun Group Kelly Scott Madison Kinesso King.com Ltd. KNOREX Kroger Leaf Group LiveScore LoopMe m/SIX MadHive Inc. MAGNA GLOBAL Magnite Mail Metro Media Mantis Marvel Match Media Group Matterkind Media.net MediaCom MediaCom North Mediavine Merkle Meta MGID Miaozhen Systems Mindshare MiQ MobileFuse, LLC Mobsta Inc Moloco MRC Media LLC/Valence Media Group Nano Interactive GmbH National Geographic Nativo NBCUniversal Neo Media World News Corp UK & Ireland Limited Newsweek Publishing LLC OctaveAudio Octillion Media ogury Omnicom Media Group Omnicom Media Group Ireland OpenX Opera Ads DSP Oracle Advertising Orangeclickmedia Outbrain Inc. Penske Media Corporation Pixalate Playwire LLC POKKT Precise TV Premion primis ProData Media Group Protected Media Publicis Groupe/MMS USA Holdings PubMatic Quantcast Rainbow Media Holdings LLC Raptive (CMI Marketing Inc.) Reach Reprise Digital Revry Rezonence Roku DX Holdings, Inc. RTB House RTBAsia Samsung Ads Scoota Sharethrough Inc. SHE MEDIA LLC Sky Spectrum Reach Sovrn Spotify Stagwell Global "MDC -Assembly" SXM Media Taboola Teads Tegna Telegraph Media Group Limited The 7Stars The E.W. Scripps Company The Irish Times The Media Trust (TMT) The Trade Desk The Walt Disney Company The Weather Company, an IBM Business TikTok Tremor Video TripAdvisor TripleLift Twitch Undertone Universal McCann Worldwide Unruly Venatus Vericast Corp Vevo Viant vidazoo Ltd. VRTCAL Markets, Inc Walk in Media Walmart, Inc. Warner Media, LLC Wavemaker Global WHITE BULLET LIMITED Xandr Xaxis Yahoo "TAG Platinum Status is our highest recognition for companies that have adopted rigorous standards to protect their partners and the industry across at least three of TAG's program areas," said Todd Miller, VP Policy and Compliance at TAG. "The record number of companies achieving Platinum Status this year shows how TAG members are increasingly appreciating the importance of TAG's interlocking programs to protect their partners and customers from the broad range of supply chain threats they face." More information regarding certified companies is available by searching company name or each company's unique TAG-ID via the TAG Registry. Additional information includes the specific seals awarded to each company, valid terms for each seal, and whether the seals were based on self-attestation or independent validation. Additional information about TAG's programs and the application process for TAG Registration and TAG's seal programs are available at www.tagtoday.net. About the Trustworthy Accountability Group Media contact: View original content to download multimedia:https://www.prnewswire.com/news-releases/tag-awards-record-321-certifications-for-setting-high-standards-on-fraud-brand-safety-malware-transparency-302079951.html SOURCE TAG (Trustworthy Accountability Group) |