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BOSE ANNOUNCES NEW ULTRA OPEN EARBUDSAn all-new wearable brings together the best of both worlds — immersive audio and awareness FRAMINGHAM, Mass., Feb. 15, 2024 /PRNewswire/ -- Today, Bose introduces a breakthrough audio wearable that lets you hear the world around you while still enjoying your music uninterrupted. The new Bose Ultra Open Earbuds feature an innovative cuff-shaped design that looks as good as it sounds. They provide amazing comfort for all-day wear without making you choose between immersive audio and awareness. Pause for nothing and hear everything. The Ultra Open Earbuds are available starting today for £299 on Bose.com and through select resellers. "The one bud phenomenon is real. We know people want a way to listen to their music while still being connected to the world around them," said Raza Haider, chief product officer, Bose. "We set out to completely reimagine the future of wearable audio and deliver a better, more beautiful, and comfortable solution to provide the best of both worlds. The Bose Ultra Open Earbuds do just that. Now you can enjoy your music and life, all at the same time." Designing the Future of Wearable Audio The buds feature a stunning design with polished, soft edges and a brushed metallic finish to make them appear more like a fashion accessory than a traditional audio wearable. And, because they attach to the side of your ear, you can wear them with glasses, a hat, or jewelry and they won't interfere. They were also engineered for comfort and stability — a special flex arm coated in super-soft silicone connects the speaker to the battery barrel, so it rests gently on your skin for hours, while providing a light-as-air grip to keep the earbuds secure on almost any ear. Bose OpenAudio & Bose Immersive Audio Powered by proprietary Bose digital signal processing software and an onboard IMU (Inertial Measurement Unit), UltraOpen Earbuds also feature Bose Immersive Audio to bring you closer than ever to your music, virtually seating you right in the acoustic sweet spot as if it were playing beyond your earbuds on a stage in front of you. Bose Immersive Audio's wider, more spacious soundstage reveals your music's true depth for a three-dimensional and layered listening experience that mimics the way we hear music in real life. And it works regardless of audio platform or device — making spatial audio accessible to all. There are two options for listening to Bose Immersive Audio: "Still" or "Motion." The "Still" mode is best when you're not moving because the audio stays in place — perfect for when you're sitting down and want to feel as if the sound is fixed in a specific position. "Motion" allows the audio to move with you, so it's always out in front of you — great for staying immersed on the go. Additional Details They provide up to 7.5 hours of battery life on a single charge when Bose Immersive Audio is turned off (up to 4.5 hours when Immersive Audio is turned on) or up to 48 hours of standby time so you can leave them on all day and stay connected even when you're not using them. The charging case also provides up to 19.5 additional hours (or up to 12 hours of Immersive Audio), and the buds take one hour to fully charge while a 10-minute quick-charge provides two hours of playtime. The earbuds feature Snapdragon Sound™ Technology Suite, including the latest Qualcomm® aptX™ Adaptive codec for audio streaming — for lossless and low latency capabilities — and providing more seamless, robust connectivity with premium Android devices. They also offer Google Fast Pair for added ease-of-use when pairing Android devices and are Bluetooth® 5.3 compatible. Bose Ultra Open Earbuds also work with Bose SimpleSync technology, allowing you to pair them with select Bose smart soundbars and speakers for a personal listening experience. Independent volume controls allow you to lower or mute the soundbar while keeping the earbuds as loud as necessary. About Bose Corporation Contact: Joanne Berthiaume, [email protected]
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