TMCnet News
Riksteatret chooses Agillic to enhance audience engagement and unite people through the art of storytellingFounded in 1949, Riksteatret has been a cultural cornerstone in Norway. Known as Norway’s National Touring Theater, it is committed to bringing high-quality performing arts to both rural and urban areas. Riksteatret believes that Agillic's advanced marketing automation capabilities will play a crucial role in reaching diverse audiences across the country. Stephan Mehl, Digital Manager at Riksteatret, expressed enthusiasm for the collaboration with Agillic: "In a time when connecting with our audience is more crucial than ever, working with Agillic allows us to elevate our engagement strategies. We are excited about the possibilities ahead and the impact it will have on our mission to unite people through the power of storytelling and deliver the best theatrical experiences to every corner of Norway." Riksteatret, currently touring 74 cultural centres and reaching over 200,000 spectators annually, values the importance of connecting with audiences across vast geographical distances. Agillic's platform will enable Riksteatret to streamline its marketing efforts and tailor communications to diverse audience segments. Agillic’s solution partner, ROCS, will work with the theatre on implementation. "At ROCS, we recognise the power of stoytelling as a unique and compelling way to connect with audiences. Coordinating the implementation of Agillic with Riksteatret is more than an integration; it's a narrative unfolding. Together, we're crafting an immersive experience, ensuring Riksteatret's message reaches every corner of Norway with efficiency and impact. We're excited to be part of this journey, where technology and storytelling converge to create something truly exceptional," adds Lars Christian Wilhelmsen, Founder of ROCS. Agillic's Omnichannel Marketing Automation Platform provides Riksteatret with the flexibility to engage audiences through personalised and targeted communications, ensuring a seamless and captivating experience for theatregoers across the nation. Emre Gürsoy, CEO of Agillic adds: For further information, please contact About Riksteatret:
Agillic A/S – Masnedøgade 22 – 2100 Copenhagen – Denmark – www.agillic.com |