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Consumers Report Small Businesses Excel at Customer Experience, New 8x8 Research Finds8x8, Inc. (NYSE:EGHT), a leading cloud provider of voice, video, chat and contact center solutions for one million users worldwide, today announced the findings of its latest survey which explores the relationship between consumers and small businesses and the impact on customer experiences. Polling 1,000 consumers in the United States ages 18 and above, the survey found small businesses are still competitive in the digital economy, with over half (53 percent) reporting they patron small businesses at least several times a month, if not more. The findings were released to time with the United States National Small Business Week, May 5-11, 2019. Key findings of the survey include:
"The way we look at customer service is changing because our customers themselves are changing," said Steve Williams, President of Archoustics West, the exclusive distributor of the LogiSon® Acoustic Network sound masking system in Arizona, California, Hawaii, New Mexico and Nevada. "They're comfortable communicating across multiple channels, so it's mission critical that we collaborate in the channels they most prefer. That accessibility can make all the difference in ensuring we're providing the best possible experience." To learn more about 8x8's X Series and how it's supporting small businesses in delivering exceptional customer experiences, visit here. Survey Methodology This survey was commissioned by 8x8 and conducted through Dynata, polling 1000 United States-based consumers. Dynata offers a global footprint, providing B2B and B2C insights across more than 45 countries. They offer a variety of sample sources, including panels, web intercept samples and specialty lists to meet project requirements. Through their "Total Research Quality" system, Dynata monitors the data through various quality checks to ensure consistent precision. 510 males and 490 females ages 18 and older were polled for this survey, self identifying employment status, estimated household income, education, ethnicity and marital status. About 8x8, Inc. 8x8, Inc. (NYSE:EGHT) cloud solutions help businesses transform their customer and employee experience. With one system of engagement for voice, video, collaboration and contact center and one system of intelligence on one technology platform, businesses can now communicate faster and smarter to exceed the speed of customer expectations. For additional information, visit www.8x8.com, or follow 8x8 on LinkedIn, Twitter, and Facebook. 8x8® and 8x8 X Series™ are trademarks of 8x8, Inc. View source version on businesswire.com: https://www.businesswire.com/news/home/20190506005132/en/ |