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Wibbitz Releases New Research on Millennial and Generation Z Audience Trends in Social VideoWibbitz, the leading online video creation company, today released the findings of its new research How to Reach Audiences with Social Video: From Millennials to Generation Z, revealing the difference in preferences, habits, and consumption of video on social media between the two most influential generations. Wibbitz surveyed more than 1,000 people between the ages of 18-22 (Generation Z) and 23-37 (Millennials), reporting that Generation Z is watching 3.4 hours of video each day while Millennials watch 2.5 hours. Both groups are spending more time watching video than reading articles, but Generation Z is spending a significant 70 percent more time on video. As Generation Z matures and gains purchasing power, media companies, brands, and agencies must understand how to reach the next generation of consumers through their preferred medium--video. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190115005282/en/ (Photo: Business Wire)
"While we've continued to see a steady increase in video consumption with Millennials, Generation Z will accelerate and magnify this trend even more rapidly," said Zohar Dayan, CEO and Co-Founder at Wibbitz. "As a generation raised with smartphones, video is an innate expectation for Gen Z, and their ability to juggle between multiple screens makes it even more difficult to capture their attention than previous generations. Businesses are required not only to tell more powerful and authentic stories, they must do so seamlessly across every device. This research underscores the urgency for content creators to craft a video strategy that accounts for an increasingly fragmented digital landscape, founded in solid data and supported by the right tools that will help them achieve quality engagement with Millennial, Gen Z, and audiences to come." Get a free copy of the report findings here. About Wibbitz Wibbitz is an online video creation platform that empowers professional storytellers at the world's leading publishers, brands, and agencies. The platform leverages patented AI technology to simplify video production, helping content creators quickly and easily produce beautiful videos for every platform and channel. Creators have access to customized video templates, drag and drop editing tools, a team of in-house experts, and millions of licensed photos, videos, and soundtracks to ensure that each video captures their unique brand voice. Wibbitz supports video creation for over 600 partners, including Bloomberg (News - Alert), The Weather Channel, Forbes, A&E, TripAdvisor, and Birchbox. Wibbitz was founded in 2011 and has offices in New York City, Tel Aviv, Paris, and London. For more information, visit www.wibbitz.com and follow @wibbitz.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190115005282/en/ |