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XRDC 2018 AR/VR Innovation Report Reveals HTC Vive is the Most Popular Platform Among Developers for the Third Consecutive YearSAN FRANCISCO, Aug. 01, 2018 (GLOBE NEWSWIRE) -- Today, XRDC released its third annual 2018 XRDC AR/VR Innovation Report, created from survey responses from over 650 professionals involved in the development of augmented reality (AR), mixed reality (MR), and virtual reality (VR) experiences. The research report offers insight into the rapidly growing and diverse industry including popular platform choices, sustainability, profitability, and funding. For more information and to download the report, please visit: reg.xrdconf.com/AR-VR-Innovation-Report-2018. Industry professionals are highly enthusiastic about the potential profitability of the market, and often self-fund their work as opposed to relying on third-parties. To explore this growth further, XRDC compiled its third annual AR/VR Innovation Report. Findings within the report are divided into multiple facets, each providing takeaways on current trends in AR, MR, and VR: Which platform is taking the industry by storm? When respondents were asked which platform their next project would be released on, Oculus Rift was selected the most at 41%, followed by HTC Vive at 39%, and Android devices using ARCore at 24%. This confirms results from the 2017 Innovation Report, which revealed that HTC Vive was previously the most popular target for future projects at 52%, followed closely by Oculus Rift at 50%, and suggested that Rift was poised for a resurgence. Interest in VR is dipping, and AR is on the rise Will AR, MR, and VR last into the future? 95% of survey respondents believe that AR, MR, and VR development is a long-term sustainable business. When asked if development would turn a profit, 15% said it was already doing so, 12% anticipated profit in the short-term, 38% said medium-term, and 23% said long-term. These results suggest that companies are finding AR, MR, and VR development to be a more sustainable business and can justify spending the funds on developing AR, MR, and VR headsets. Following five successful editions of Virtual Reality Developers Conference (VRDC), XRDC will take place October 29-30 at the Westin St. Francis Hotel in San Francisco. To register as media for XRDC 2018, visit: https://xrdc.tech.ubm.com/2018/index/registrations/Media. Connect with XRDC (#XRDC18) About XRDC XRDC is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B Events organizer in the world. To learn more and for the latest news and information, visit www.ubm.com and www.informa.com. Ashley Womack [email protected] |