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TREBEL Music Inks Deals with Major Record Labels to Provide A New Category of Digital Music ServiceSTAMFORD, Conn., July 18, 2018 (GLOBE NEWSWIRE) -- TREBEL Music, the maker of the only licensed music app with on-demand and offline play sponsored by brand advertisers, today announced the general availability of its app in the United States and Mexico. TREBEL’s patented mobile media delivery system addresses the needs of:
TREBEL is addressing a massively underserved market consisting of fans who use music video sites and unlicensed sites/apps as substitutes for licensed on-demand music services capable of offline playback. More than 1.3 billion music fans visit ad-supported music video sites on a monthly basis to listen to on-demand music, and this audience is growing rapidly. These sites provide a sub-optimal music listening experience for users (i.e., no offline play, poor sound quality, cellular data consumption, low content breadth), and extremely low levels of monetization for artists. TREBEL provides a licensed alternative for fans who resort to unlicensed outlets that pay nothing for content. Despite the recent proliferation of licensed ad-supported and subscription-based music streaming services, the IFPI recently reported that 40% of consumers (and 53% between the ages of 16 and 24 worldwide) accessed music from unlicensed services in 2017. TREBEL Music, with its unique user experience, is targeting these music fans numbering in the hundreds of millions per month who want to play music offline without a subscription. TREBEL Music’s innovation is made possible by the confluence of mobile technologies that allow delivery of targeted mobile video and audio dvertising while digital music files are being downloaded in the background, migration of brand advertising from desktop to mobile devices, and mobile gamification. The app delivers music from the biggest artists in the world through licensing agreements with the major labels in each country, including Universal Music Group and Warner Music Group. Notable features of TREBEL include:
Since the introduction of the initial beta version in 2016, TREBEL has been downloaded more than 4 million times, with more than 300,000 new users finding the app through word-of-mouth each month despite little promotion or marketing. The Company is currently negotiating Series B financing and plans to grow its base by tens of millions of users by expanding throughout the Americas and entering fast-growing international markets, particularly where there is a high and unmet demand for offline music for no charge. TREBEL’s success is driven by its laser focus on developing a product that addresses the needs of fans who currently use poor substitutes for on-demand and ad-sponsored experiences, and delivering the best music in the world, including almost all of the artists with albums ranked on the current Billboard 200 chart. “The TREBEL team is excited about the opportunity before us, one made possible by our highly experienced leadership team and investors, as well as our strong relationships with the largest music labels in the industry,” said Gary Mekikian, Co-founder and CEO of TREBEL. “Great music streaming companies are already changing the way paid music is consumed, by monetizing the subscription model and creating significant value for artists and investors alike. TREBEL seeks to change the way free music is consumed and monetized by the masses and expects to create similar value for our stakeholders.” To download the app, visit: https://trebel.io/dl/ in a browser on your mobile device. About TREBEL Music Media Contact: |