Casio G-SHOCK Announces Retail Availability For New Men's Connected GRAVITYMASTER

DOVER, N.J., July 17, 2018 /PRNewswire/ -- Today, Casio G-SHOCK announces the retail availability of the latest men's GRAVITYMASTER models, first unveiled at Baselworld in March 2018. The collection, which boasts Bluetooth® connectivity, simplified flight tracking functionality and re-designed countdown alarm, comes in three aviation inspired colorways: the GRB100-1A2, which features a blue two-tone layered band of black and blue with a blue IP bezel; the GRB100-1A3, which features a black and green layered band with a gray IP bezel, and the GRB100-1A4, which features a black and orange band with a rose gold IP bezel.

Designed specifically for aviation professionals, the GRAVITYMASTER's new flight log function makes plotting time and location easier by displaying travel history on the G-SHOCK app. Additionally, a 5-schedule digital display countdown timer for upcoming trips within the app assists in time management – a function that is essential for pilots. Use of the G-SHOCK Connected smartphone app also allows users to keep accurate time, including adjusting for daylight saving time and changes in time zones.

In addition, the new GRAVITYMASTER collection features a re-designed countdown alarm that can count down to a specified date and time, rather than just time, with the ability to label the event. The countdown to each event can be displayed on the watch down to the exact second, for detailed time management. The watch also has a flight log function for recording time and location data, with the ability to examine points and routes flown on a map from within the app.

Other preium features include tough solar technology and STN LCD digital display complimented by large indexes and hands.  In low light conditions, full auto double LED lights illuminate the watch face and LCD automatically with the tilt of the wrist providing easy visibility which is essential for pilots.

Each model also comes equipped with standard G-SHOCK technology and additional features including:

• 200M water resistance and shock resistance
• 1/1000th second stopwatch
• 5 Multi-function alarms
• 1/10th countdown timer
• World time (39 time zones / 39 cities + UTC)
• Full Auto Calendar
• 12/24 hour time formats
• 53.8 mm case

The GRB100-1A2, GRB100-1A3 and GRB100-1A4 retail for $300 and are now available for purchase at select Jewelers, shopcasio.com, and the G-SHOCK Soho Store.

About G-SHOCK
CASIO's shock-resistant G-SHOCK watch is synonymous with toughness, born from the developer Mr. Ibe's dream of 'creating a watch that never breaks'. Over 200 handmade samples were created and tested to destruction until finally in 1983 the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as 'the toughest watch of all time'. Each watch encompasses the 7 elements; electric shock resistance, gravity resistance, low temperature resistance, vibration resistance, water resistance, shock resistance and toughness. The watch is packed with Casio innovations and technologies to prevent it from suffering direct shock; this includes internal components protected with urethane and suspended timekeeping modules inside the watch structure. Since its launch, G-SHOCK has continued to evolve, continuing to support on Mr. Ibe's mantra "never, never give up." www.gshock.com 

About Casio America, Inc.
Casio America, Inc., Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions. Established in 1957, Casio America, Inc. markets calculators, keyboards, mobile presentation devices, disc title and label printers, watches, cash registers and other consumer electronic products. Casio has strived to realize its corporate creed of "creativity and contribution" through the introduction of innovative and imaginative products. For more information, visit www.casio.com.

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M&C Saatchi Sport & Entertainment NYC 
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Sue Vander Schans / Alli Colasacco-Sharpe
CASIO AMERICA, INC.
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SOURCE Casio America, Inc.

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