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Marin Software Research Reveals Amazon's Rapid Rise and Increased Q2 2018 Search SpendSAN FRANCISCO, July 17, 2018 /PRNewswire/ -- Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways in an interactive format that allows viewers to review and analyze ad spending trends by region, industry, and publisher. Key findings include:
"While Google and Facebook continue to be the most prominent channels for digital ad spend, e're now seeing more and more early adopters experimenting with Amazon's ad offerings," said Wes MacLaggan, SVP of Marketing at Marin Software. "Amazon has essentially become a massive search engine for consumers far down the purchase funnel and we're eager to help advertisers increase their presence on this important channel in quarters to come. This is a really exciting time to be involved in the digital advertising space, and I'm looking forward to exploring Amazon's impact on the marketing landscape in 2018 and beyond." To create its Q2 2018 Digital Advertising Benchmark Report, Marin Software aggregated data from customers who invest billions of dollars in combined annualized ad spend on paid search, social, mobile, and eCommerce. Marin Software only includes those advertisers active on its platform for the past five quarters, measuring key performance indicators on a year-over-year and quarter-over-quarter basis, and removing any outliers with significant YoY or QoQ changes. About Marin Software Forward-Looking Statements These forward-looking statements are based on current expectations and are subject to uncertainties and changes in condition, significance, value, and effect as well as other risks and uncertainties detailed in documents filed with the Securities and Exchange Commission, including our most recent report on Form 10-K, recent reports on Form 10-Q, and current reports on Form 8-K which Marin Software may file from time to time, all of which are available free of charge at the SEC's website at www.sec.gov. Any of these risks could cause actual results to differ materially from expectations set forth in the forward-looking statements. All forward-looking statements in this press release reflect Marin Software's expectations as of July 17, 2018. Marin Software assumes no obligation to, and expressly disclaims any obligation to update, any such forward-looking statements after the date of this release.
View original content with multimedia:http://www.prnewswire.com/news-releases/marin-software-research-reveals-amazons-rapid-rise-and-increased-q2-2018-search-spend-300681511.html SOURCE Marin Software |