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Informa Engage's Audience Extension Leverages Social Media to Target First-Party Audiences and Drive EngagementNEW YORK, July 10, 2018 /PRNewswire/ -- Social media is a top strategy for marketers to reach audiences, but it can be challenging to target the right professional users on social media platforms. Audience Extension Social combines Informa Engage's greatest asset – it's audience of 30 million professional decision makers – with social media, a platform where a marketer's audience spends a lot of time. Audience Extension Social can be added to a marketers existing program of banner advertising and email campaigns to create more robust engagement. On average, Audience Extension Social performs two to three times better than traditional banner advertising. Seventy-one percent of B2B marketers rely on social media to engage decision makers and get buyers into the sales funnel. (Informa Engage) Audience Extension Social allows marketers to target a specific audience of highly-qualified prospects via social media platforms to drive engagement. Two Audience Extension Social capabilities are available to marketers: in-feed native ads on LinkedIn, Facebook and Instagram and video ads on Facebook. Audience Extension Social is a simple, quick solution to reach the engaged audiences Informa Engage interacts with daily. With only two steps the program is up and running: marketers submit their content and pick the target segment of professional users to receive content posts in their feeds. Also, a marketer can bring credibility to an Audience Extension Social campaign by associating with a respected Informa brand. "ata is a strategic asset for Informa Engage. Marketers come to us because of our self-reported first-party database in dozens of industries and our audience quality," said Joann Kropp, Vice President, Global Data Solutions, Informa Engage. "We're able to direct our marketing solutions across industries to deliver marketers with a targeted audience. For example, if a marketer is looking to target engineers, we have a breadth of data to reach this audience across many Informa markets. We reach engineers in agriculture, automotive design, infrastructure and the Internet of Things (IoT). Our strong audience engagement across our websites, data products and events allows us to drive results for marketers." Examples of Audience Extension social media capabilities:
About Informa Engage Media Contact View original content with multimedia:http://www.prnewswire.com/news-releases/informa-engages-audience-extension-leverages-social-media-to-target-first-party-audiences-and-drive-engagement-300678410.html SOURCE Informa Engage |