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Augmented Reality in Retail Market Worth 7,951.2 Million USD by 2023PUNE, India, July 3, 2018 /PRNewswire/ -- According to the new research report on "Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023", published by MarketsandMarkets™, the market is expected to grow from USD 1,155.8 million in 2018 to USD 7,951.2 million by 2023, at a CAGR of 47.1% between 2018 and 2023. Increasing online shopping encourages retailers to adopt AR, rising smartphone penetration, and growing adoption of connected devices are the major factors driving the growth of the AR in retail market. (Logo: https://mma.prnewswire.com/media/660509/MarketsandMarkets_Logo.jpg ) https://www.marketsandmarkets.com/Market-Reports/augmented-reality-retail-market-77516130.html Early buyers will receive 10% customization on this report Smart AR mirrors are leading the augmented reality in retail market Smart AR mirrors are mainly used as virtual try-on solutions in apparel fitting and cosmetics. The use of smart AR mirrors in the retail sector is due to the emergence of virtual trail rooms. Virtual dressing rooms have become a trend for fashion retailers and are expected to boost the use of smart AR mirrors. This "try before you buy" option helps customers to make the most suitable choice. Advertising and marketing application to grow at high rate in augmented reality in retail market The advertising and marketing application is among the major AR applications that increase customer engagement. Garnering sales and revenue is the major objective of using AR in advertising and marketing. The increase in the adoption of AR relies on major parameters such as the emotional connection with AR, economical advertising with more engagement, sales boost, and improvement in hyperlocal advertising. Grocery shopping would grow at high rate in augmented reality in retail market The grocery shopping is expected to grow at the highest rate in the AR in retail market in the net 5-7 years. The ease and the convenience offered by retailers with the implementation of advanced technologies would be the major drivers for the growth of the AR in retail market for grocery shopping. The use of AR in grocery shopping would also allow users to make a healthier buying decision. The app stores all the information of the user such as buying habits, brands, and the frequency of buying particular products. This narrows down to having most of the data of a particular customer with the retailing companies that would be used to positively increase sales by the retailing companies in the near future. Increasing investments of retailers in updating technology and growing users of AR-enabled devices would benefit the growth of the AR in retail market for grocery shopping. Ask for PDF Brochure: https://www.marketsandmarkets.com/pdfdownload.asp?id=77516130 North America to hold major share of augmented reality in retail market during forecast period North America, being technologically advanced and developed, is a leading market for cutting-edge technologies that are used in display devices. North America is expected to lead in 2018 in terms of market size and revenue generated from AR in retail applications. The AR in retail market is estimated to grow considerably in the subsequent years in this region. The use of AR for various applications, especially in try-on solutions, is helping the growth of the AR in retail market. Applications such as planning and designing, advertising and marketing, and information systems are utilizing AR technology for further advancements. The US has many global players featuring AR products and solutions. This helps North America stand out as the major region in the global AR in retail market. Major players in the augmented reality in retail market are Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and ViewAR (Austria). The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US). Know more about the Augmented Reality in Retail Market: https://www.marketsandmarkets.com/Market-Reports/augmented-reality-retail-market-77516130.html MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions. Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model - GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve. MarketsandMarkets's flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets. Contact: Visit Our Blog: http://www.marketsandmarketsblog.com/market-reports/electronics-and-semiconductors 
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