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Strategy Analytics: With EBITDA Halved Since Jio's Launch, Indian Mobile Operators Face Tough Brand ChoicesAccording to the latest Strategy Analytics (News - Alert) Service Provider Strategies report "India Mobile Operators: Brand Associations in a Hyper-Competitive Market" 8 out of 10 Indian Android Users are highly satisfied with their service provider, but churn remains high. The ideal Smartphone Vendor and Service Provider share many values in the eyes of users: trusted brands offering the latest technology and value for money. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20180702005684/en/ Strategy Analytics: With EBITDA Halved Since Jio's Launch, Indian Mobile Operators Face Tough Brand Choices (Graphic: Business Wire) Key findings of the report include:
Phil Kendall, Director Service Providers, noted "Network competition has increased dramatically in India, with Jio on course to reach 99% 4G population coverage by the end of 2018. Its rivals are now in the process of consolidating down to Vodafone-Idea, Airtel (News - Alert), BSNL and MTNL, as they all look for scale to sustain the increases in capital intensity needed to match the coverage and capacity standards Jio is setting. Their CAPEX increased from 20% of service revenue in 2015 to 30% in 2017 and is still increasing." David Kerr, VP at Strategy Analytics, noted "The next wave of device purchasers attach more importance than average to service provider brands that are innovative, unique, with a fresh, new, collaborative approach. Jio's largest rivals, Vodafone-Idea, Airtel, and BSNL (News - Alert), will need to work hard to build advanced, innovative, customer-friendly brands that can still compete on the 'basics' of a high quality network experience." About Strategy Analytics Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
View source version on businesswire.com: https://www.businesswire.com/news/home/20180702005684/en/ |