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Swrve Adds Roku to Its Suite of Streaming Video OTT PlatformsSAN FRANCISCO, June 21, 2018 (GLOBE NEWSWIRE) -- Swrve, the leader in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported over-the-top (OTT) Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue. Conventional pay TV continues to decline. Every month, half a million U.S. consumers abandon traditional paid TV bundles in favor of streaming media direct from content providers across a range of streaming media devices and smart TVs. According to comScore data, in the U.S. alone more than 51 million homes – 54 percent of U.S. Wi-Fi connected homes – access OTT video streaming services. Consumers spend an astonishing 2 hours consuming digital media. It is within this environment that Roku operates the number one TV streaming platform in the United States, as measured by total hours streamed (2017 Kantar Millward Brown). The Roku OS enables content publishers to release a streaming channel or content worldwide on millions of devices including Roku players, Roku® Streaming Sticks™ and Roku TVs. “Roku is the number one TV streaming platform in the United States and the priority platform for Swrve’s media customers," said Lisa Cleary, chief product officer of Swrve. "Households watch nearly two hours a day of video content across a range of devices including mobile apps, web apps, and consoles, including streaming sticks, set-top boxes, and smart-TVs. Swrve is the only platform thatlets media companies better know their customers and build direct, profitable relationships with them across all the devices they use." The typical consumer does not watch media streaming content on one device, but across many: smartphones, tablets, web, and range of dedicated streaming-enabled devices, including players, sticks, and TVs. Swrve delivers one integrated engagement solution for content providers who stream their content through apps across all these channels. Some of the world’s largest media companies have deployed Swrve into their suite of OTT video streaming platforms and achieved significant results, such as:
Swrve integrates three core elements in one real-time platform that allows marketers to build great relationships with customers, interact ‘in the moment’ on any channel, and drive engagement, retention and revenue. These core elements are:
About Swrve CONTACT: Alissa Vasilevskis [email protected] |