TMCnet News
Trace3 Brings Cutting-Edge Technology To Drive Shack's Golf-Entertainment CentersIRVINE, Calif., June 12, 2018 /PRNewswire/ -- Trace3, a pioneer in business transformation solutions, today announced an alliance with Drive Shack (NYSE: DS), a leading owner and operator of golf-related leisure and entertainment businesses. As part of the new relationship, Trace3 designed, procured and implemented the technology infrastructure to power an immersive, VR golfing experience for Drive Shack's customers in the company's newly launched 60,000-square-foot flagship complex in Orlando, Fla. The high-tech facility features 90 hitting bays, with a 220-yard range, a full-service restaurant and bar, an outdoor lounge and three fully equipped meeting and event rooms for parties up to 1,000. The technology infrastructure, envisioned and implemented by Trace3, supports a range of highly sophisticated augmented reality (AR) experiences for Drive Shack's customers. This includes an array of technologies that together create one-of-a-kind experiences such as augmented reality in the hitting bay, allowing the player to experience the game virtually on a variety of courses around the world. The sophisticated technology enables players to receive information on data such as ball speed, distance, and accuracy. Customers will also enjoy an expansive food and beverage program with the convenience of mobile ordering via the custom app Drive Shack developed. "We are pleased to work with the team at Drive Shack to help power the company's technology-led business transformation for competitive advantage and market differentiation," said Tyler Beecher, Chief Executive fficer of Trace3. "We are delighted to help create an advanced technology infrastructure that will drive exciting, one-of-a-kind experiences in augmented reality for Drive Shack customers." Driving these breakthrough customer experiences are a host of discrete technologies ranging from hyper-converged computing, route and switch, wireless connectivity, video technology, virtualization, machine learning, and security as well as integration with the public cloud. The team at Trace3 identified and integrated the best performing technologies from trusted providers, forming a highly complex tech ecosystem to help Drive Shack create outstanding customer experiences and establish a unique competitive advantage in its market. "Our alliance with Trace3 was instrumental in our ability to completely reinvigorate and reimagine the golf-entertainment landscape by providing exciting, immersive VR experiences," said Ravi Nekkalapu, CIO & Head of Information Technology with Drive Shack. "Technology will play a critical role reaching a younger, tech-savvy demographic and will fuel our growth plans and further differentiate us from competitors." About Trace3: About Drive Shack Media contact: View original content:http://www.prnewswire.com/news-releases/trace3-brings-cutting-edge-technology-to-drive-shacks-golf-entertainment-centers-300664298.html SOURCE Trace3 |