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Parks Associates: 50% of U.S. Broadband Households Watch Long-Form Online Video Content on an Internet-Connected TV SetDALLAS, June 11, 2018 /PRNewswire/ -- Parks Associates research finds nearly 40% of U.S. broadband households now have at least two OTT video service subscriptions. The research firm notes that consumers have reached a new stage in connected entertainment where OTT is a standard source of video and viewers are more willing to experiment with multiple OTT services. Parks Associates will examine this transition for OTT from disruptor to dominance in the industry webcast "The Lifecycle of OTT Video Services" on Tuesday, June 12, 10 a.m. CT. The webcast, sponsored by SeaChange, will assess the growth potential, strategies, and future for both existing and new video services. "Every product or service has a natural market lifecycle that reflects the state of adoption, competition, and market development," said Brett Sappington, Senior Director, Research, Parks Associates. "OTT video is no exception, with services evolving to keep up with a fast-moving market. Netflix, Amazon, Hulu, and other players have moved from simple subscription-based services to creators of award-winning original content such as House of Cards, Manchester by the Sea, and The Handmaid's Tale. Understanding the lifecycle of OTT video services allows market participants to better position their offerings and market strategy both for today and for the future." "Whether OTT is a friend or foe depends on whom you ask; however, there is consensus in the media and entertainment industry that OTT i the future of video," said Marek Kielczewski, Global VP of Engineering at SeaChange International. "The growing adoption of skinny bundles and D2C offerings is a clear indication that a 'wait-and-see' or 'do-nothing' strategy is extremely risky. With 25 years of video experience, SeaChange is helping service providers, network operators, and content owners bridge the OTT gap, know their viewers, and build sustainable business and monetization models." During the webcast, Kielczewski and Sappington will discuss three key takeaways:
According to Parks Associates research, 50% of U.S. broadband households watch long-form online video content on an internet-connected TV set. The international research firm also reveals:
For more information and to register for the webcast, visit http://www.parksassociates.com/ottlifecycle-june2018. To speak with an analyst about this research, contact Julia Homier at [email protected], 972-996-0214. About Parks Associates Julia Homier View original content with multimedia:http://www.prnewswire.com/news-releases/parks-associates-50-of-us-broadband-households-watch-long-form-online-video-content-on-an-internet-connected-tv-set-300662636.html SOURCE Parks Associates |