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SAP Announces New Suite of Solutions to Modernize CRM and a New Data Management SuiteORLANDO, Fla., June 5, 2018 /PRNewswire/ -- SAP SE (NYSE: SAP) today fulfilled its ambition to disrupt the marketplace for customer relationship management (CRM) with the formal introduction of a new suite of applications, SAP® C/4HANA, to help businesses serve and retain customers. SAP also announced the SAP HANA® Data Management Suite, the industry's first comprehensive data management solution that enables companies to turn data sprawl into business value. The announcement was made by SAP CEO Bill McDermott at the company's annual SAPPHIRE NOW® conference. SAP C/4HANA is an integrated offering designed to modernize the sales-only focus of legacy CRM solutions. Following the completed acquisitions of market leaders Hybris, Gigya and CallidusCloud, SAP now ties together solutions to support all front-office functions, such as consumer data protection, marketing, commerce, sales and customer service. "SAP was the last to accept the status quo of CRM and is now the first to change it," McDermott said. "The legacy CRM systems are all about sales; SAP C/4HANA is all about the consumer. We recognize that every part of a business needs to be focused on a single view of the consumer. When you connect all SAP applications together in an intelligent cloud suite, the demand chain directly fuels the behaviors of the supply chain." Building on the company's reputation as an end-to-end business solutions provider, the new SAP C/4HANA suite will offer full integration with SAP's business applications portfolio, led by its market-leading ERP suite, SAP S/4HANA®. The combination of assets features new machine learning capabilities from SAP Leonardo, a set of intelligent technologies the company introduced last year, as well as the new SAP HANA Data Management Suite, which enables companies to gain visibility and control of their highly distributed data. The company's overall strategy, focused on helping businesses run as intelligent enterprises, highlights the demand for a balanced approach to automation in the workplace. Expanding its customer service solutions offerings, SAP also announced it has acquired Switzerland-based Coresystems AG to improve field-service customer experience, especially in the manufacturing, energy, high-tech and telecommunications industries. Coresystems' platform service provides real-time scheduling for customer-service requests and uses artificial intelligence-powered crowd-service technology. This broadens the service technician pool to include company employees, freelancers and industry partners to assign the best-qualified technician to each call by taking into account expertise, location and availability of the individual service expert. These announcements come on the heels of Europe's new General Data Protection Regulation (GDPR), which took effect on May 25. The massive regulatory change has caused businesses to take a critical look at their legacy CRM investments. Managing Data to Reach Customers More About SAP C/4HANA These cloud solutions — formerly on the market under the SAP Hybrisbrand name — as well as SAP's commerce and customer engagement organization are now consolidated under the SAP Customer Experience business unit to support a consistent brand experience. Learn more:
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For additional content and assets pertaining to the SAP HANA Data Management Suite, please visit www.sap.com/intelligentdata-sapphirenow2018 and www.sap.com/intelligentdata. Visit the SAP News Center. Follow SAP on Twitter at @sapnews. About SAPPHIRE NOW, June 5–7, 2018, Orlando, Florida, USA About SAP As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 388,000 business and public-sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com. Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates. © 2018 SAP SE. All rights reserved. For customers interested in learning more about SAP products: For more information, press only:
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